Two research teams within the College of Lifetime Learning are piloting new approaches to online education that integrate artificial intelligence and immersive virtual reality with thoughtful instructional design. More than technology experiments, these projects show how the College refines learning innovations before scaling them across programs.

Research Scientists Eunhye Grace Flavin, Abeera Rehmat, and Jeonghyun (Jonna) Lee are developing an AI-assisted course titled Design of Learning Environments. The course is being piloted within the College to gather feedback and data before broader implementation.

“We want to study how AI can meaningfully support learning,” Flavin said, “and how it can deepen engagement and enhance instructional design rather than distract from it.”

Faculty and staff are contributing in two ways: some are enrolling in the course and participating in AI-supported activities and surveys, while others are reviewing instructional models and providing feedback. Insights from both groups will guide refinements before future rollout.

Meanwhile, Research Scientists Meryem Yılmaz Soylu and Jeonghyun (Jonna) Lee, along with Research Associate Eric Sembrat, are piloting an immersive VR module within the Online Master of Science in Analytics (OMSA) program. The module features case-based scenarios with a virtual agent, enabling students to practice leadership and workplace decision-making in realistic environments.

“Technical expertise alone is no longer enough. Our students need opportunities to practice leadership, navigate conflict, and communicate across stakeholders in realistic settings. Virtual reality allows us to create emotionally resonant, high-stakes scenarios in a safe environment where students can experiment, reflect, and grow,” Yılmaz Soylu said.

The VR experience uses branching 360° scenarios in which students’ communication choices and strategic decisions influence virtual stakeholders’ responses in real time. Insights from the pilot will inform refinements to strengthen usability, instructional alignment, and scalability before broader implementation.

“In many ways, we are building the future of online learning. We’re asking what works and what supports learning. It’s incredibly exciting to be part of a college that embraces this sort of thoughtful experimentation. Innovation like this can help us responsibly design courses for the individuals we serve,” Flavin said.

The VR module is being developed in collaboration with Lifetime Learning colleagues in instructional design, media production, and technology, as well as partners across Georgia Tech, including OMSA leadership and faculty collaborators.

Together, these initiatives reflect the College’s approach to innovation: integrating research, technology, and delivery to improve learning systems. By piloting and refining new models before scaling, the College strengthens its capacity to expand access while preserving quality and meaningful outcomes for learners across career stages.

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By Chris Gaffney, Managing Director of the Georgia Tech Supply Chain and Logistics Institute, Supply Chain Advisor, and former executive at Frito‑Lay, AJC International, and Coca‑Cola, and Michael Barnett, Founder and Principal of Synaptic SC, former global leader of Supply Chain AI at BCG, and former executive at Aera Technology and Koch Industries.

Entering 2026, one thing is clear: staying on the sidelines is no longer a viable option. We both agree that 2025 was the last year when being “behind” on AI adoption could be rationalized. In 2026, leaders cannot stay in the foxhole. They need to move forward, doing so in a way that reduces the risk of failure.

The past two years have been full of promise for AI in supply chain: we have seen impressive pilots, compelling research findings, and no shortage of claims about what agents and large language models can do. At the same time, many supply chain leaders are frustrated; there has been significant activity and investment in centralized capabilities without meaningful results in the supply chain. Too many efforts stall. Too many pilots never scale. Many organizations feel they have kissed a lot of frogs and are still waiting for something that works reliably.

The question for 2026 is no longer whether to engage with AI, but how to do so in a way that consistently delivers results. This is the year to put points on the board through disciplined, repeatable progress rather than moonshots.

Two Principles Separate Progress from Experimentation

Across our work and conversations with supply chain leaders, organizations that are driving tangible results tend to follow two principles, sometimes explicitly, sometimes intuitively:

1. Leverage GenAI Where It Adds Differential Value

Large language models are exceptionally strong at working with language. They summarize, explain, code, and translate intent into logic. This makes them powerful tools for accelerating development, analysis, and communication.

Much of supply chain execution, however, depends on precision. Planning rates, forecasts, production schedules, routing logic, and inventory policies rely on structured data, mathematical relationships, and deterministic logic. In these environments, hallucinations or probabilistic answers are not just inconvenient. They can be operationally disruptive.

Many early failures stem from applying LLMs where deterministic logic is required, rather than using them to support the creation, maintenance, and monitoring of that logic. In practice, GenAI is most effective upstream, helping teams build analytics faster, surface issues earlier, and lower the friction of development and maintenance.

2. Design with People in the Loop

This is not only a philosophical stance. It reflects technical reality. While recent research shows that collections of agents can outperform humans in controlled settings, production supply chains are not laboratories. They are complex, interconnected processes and organizations that operate in a dynamic, ever-changing environment. In contrast to AI that augments workers, fully autonomous systems introduce risks—technical, organizational, and reputational—that erode the incremental value relative to the increased costs to develop and maintain them.

Human-in-the-loop is not a concession. It is a design principle.

From Ideation to Error-Proofed Execution

Most supply chain organizations are not short on AI use cases. What they lack are clear, high‑probability paths to value creation.

A familiar pattern plays out: organizations rush into pilots without a clear view of where AI adds value. Results are mixed and hard to interpret. When early efforts disappoint, leaders become more cautious, not because they doubt AI’s potential, but because they are wary of repeating visible failures.

One executive described this dynamic as being "tired of kissing frogs." After aggressively leaning into new technologies early, the organization became skeptical, insisting on external proof and peer validation before investing further.

The more productive question is no longer "What is the most advanced thing we can try?" but instead: "What can we do today that has a high probability of working, scaling, and building our capabilities?"

How to Put Points on the Board in 2026

Across our experimentation and advisory work, two areas consistently emerge where GenAI is already delivering value.

Enterprise Productivity: The Safest On-Ramp

The most reliable progress comes from improving everyday productivity.

Most organizations take a restrictive approach, limiting AI access to a small group or tightly controlled pilots led by centralized technical teams, only to realize they were slowing learning and adoption across the enterprise. In one large retailer, leadership initially centralized AI use due to security and governance concerns. Over time, they shifted to enterprise licensing that centralized risk management while allowing broader employee access within guardrails.

The result was not chaos or "shadow IT." It was productivity: meeting summaries, analysis support, presentation development, and faster access to internal knowledge.

These gains may sound modest, but they matter. Giving people five to ten hours per week back changes how employees experience AI. It becomes a tool that helps them do their jobs better, not a signal that their jobs are being automated away.

For leaders, this means actively enabling access to approved tools, supporting skill development, and encouraging experimentation within clear boundaries. This is one of the most straightforward ways to quickly and visibly put points on the board.

Decision Intelligence: Rewiring the Operating Model

Advanced analytics, optimization, and planning systems predate GenAI. What is new is not the math, but rather the speed, accessibility, and maintainability of building and sustaining advanced analytics solutions.

GenAI acts as an accelerator. It reduces the friction of writing code, standing up, monitoring logic, and explaining results. It brings advanced capabilities closer to the business, rather than confining them to a small central team.

A concrete example comes from production planning. Planned production rates are often set during commissioning or early ramp up and then reused for long periods. Over time, changes in labor mix, maintenance practices, or product complexity cause actual throughput to drift. Plans continue to run, but they quietly degrade.

In effective implementations, GenAI does not update the planning system autonomously. Instead, it operates adjacent to it. It helps teams build monitoring logic that compares planned versus actual performance, surfaces statistically meaningful drift, and generates candidate adjustments with supporting context. Planners review and approve changes before they are re-ingested into the APS.

The system of record remains intact. Human accountability is preserved. What improves is the speed, frequency, and quality of assumption hygiene, enabling earlier detection of problems before they cascade into service, cost, or inventory issues.

Avoid Kissing Frogs: Technology and Organizational Choices

Many organizations “kiss frogs” not because the new technology is flawed, but because they are not ready to adopt it.

To avoid this fate, successful efforts often include the following elements:

1. Leverage existing, approved AI platforms rather than onboarding new technologies
   • Accelerates time to value
   • Helps define the true limitations of your current technology stack to guide future platform selection
2. Maximize the value of current systems (e.g., APS, production scheduling software) instead of chasing new applications
   • Existing, complex supply chain software often under-delivers on its promised value
   • AI agents and workflows are highly effective at improving master data quality and ensuring planning parameters are accurate
3. Foster ideation and solution development with internal teams, while using third parties to accelerate capability building—not to replace it
4. Make progress visible by sharing early wins, curating employee-driven experiments, and scaling what works

Change management is not an option; it must be designed into every aspect of an AI program from the start. When organizations invest heavily in advanced capabilities at the top while doing little to equip everyday employees, the message received is often, "This is happening to you, not for you." That perception creates resistance, fear, and organizational drag.

Effective leaders communicate a clear vision for how new capabilities will augment, not replace, their teams, so that scarce human intellect is applied where it adds the most value.

Key Actions to Win in 2026

The principles are clear. The opportunity is real. The question now is execution.

If 2026 is the year to put points on the board, supply chain leaders must move from experimentation to engineered progress. That begins with clarity.

1. Define a Multi-Year AI Value Vision

Develop a concrete view of how AI will create value in your organization over the next several years. Not a collection of pilots. Not a list of tools. A clear articulation of where and how AI will improve productivity, strengthen decision quality, and increase operational reliability.

That vision should:

• Clarify where AI will augment human decision-making versus automate tasks
• Identify the business outcomes you expect to improve (service, cost, inventory, resilience, productivity)
• Guide decisions on organizational design, platform selection, governance, and partnerships
• Establish sequencing - what you will enable now versus what must wait

Without a defined direction, AI efforts default to software deployment. With it, technology becomes a lever for measurable operational improvement.

2. Enable Broad, Responsible Access

Capability development accelerates when access is not unnecessarily constrained. Ensure that team members at every level - from executives to frontline planners - have access to approved enterprise AI tools and agent-building capabilities, along with practical training tied to real workflows.

Effective enablement includes:

• Enterprise licensing and governance that remove friction while protecting data
• Hands-on guidance tied directly to day-to-day supply chain work - reporting, master data cleanup, production monitoring, inventory analysis, schedule validation
• Clear operating guardrails that define appropriate data use and boundaries
• Leadership support for responsible experimentation

Restricting access may feel prudent. In practice, it slows learning and reinforces dependency on centralized teams. Broad enablement builds capability across the organization.

3. Create Local Ideation and Scaling Mechanisms

Durable progress does not originate only from centralized programs. It often begins at the front line.
Leaders should create simple, visible mechanisms for individuals and teams to experiment within defined guardrails and to share what they are building.

This includes:

• Recurring forums or showcases where teams present working solutions
• Curated libraries of effective prompts, workflows, and agents
• Clear channels for submitting ideas and documenting results

Most importantly, organizations must be able to move from local experimentation to scaled adoption. That requires:

• Identifying the strongest minimum viable solutions emerging from the field
• Refining and hardening them into repeatable workflows
• Productizing and scaling what demonstrably improves performance

The objective is not activity. It is building capability that compounds over time.

These steps are straightforward. They require intention and follow-through. That is what separates durable capability from scattered experimentation.

It is not too late to lead. The last several years have provided lessons - technical, organizational, and cultural. Leaders who absorb those lessons and design deliberately for scale will build AI capabilities that strengthen over time.

That kind of progress is not flashy. It does not depend on moonshots or fully autonomous systems operating in isolation. It depends on clarity, access, discipline, and accountability.

In 2026, novelty will attract attention. Durability will create an advantage.

The organizations that win will not be the ones with the most pilots. They will be the ones who consistently translate AI into measurable operational improvement.

This is the year to move from experimentation to engineered results.

Put points on the board.

New work from Georgia Tech is showing how a simple glass of wine can serve as a powerful gateway for understanding advanced research and technologies.

The project, inspired by an Atlanta Science Festival event hosted by School of Chemistry and Biochemistry Assistant Professor Andrew McShan, develops an innovative outreach and teaching module around nuclear magnetic resonance (NMR) techniques, and is designed for easy adoption in introductory chemistry and biochemistry courses. 

Published earlier this year in the Journal of Chemical Education, the study, “Automated Chemical Profiling of Wine by Solution NMR Spectroscopy: A Demonstration for Outreach and Education” was led by a team from the School of Chemistry and Biochemistry including lead author McShan, Ph.D. students Lily Capeci, Elizabeth A. Corbin, Ruoqing Jia, Miriam K. Simma, and F. N. U. Vidya, Academic Professional Mary E. Peek, and Georgia Tech NMR Center Co-Directors Johannes E. Leisen and Hongwei Wu.

“NMR is one of the most widely used analytical tools in chemistry and the life sciences, and Georgia Tech hosts one of the most cutting-edge NMR centers in the world,” McShan says. “Our study shows that you don’t need advanced training to appreciate how powerful tools like NMR work and how those tools are used in research.”

All materials, tutorials, and data are freely available via online tutorials and a YouTube video, enabling educators to replicate or adapt the activity even in settings with limited access to NMR facilities.

Wine sleuthing at the Atlanta Science Festival

From families with K-12 students to undergraduates to adults with no prior chemistry experience, nearly 130 visitors explored wine chemistry at the Georgia Tech NMR Center during the Atlanta Science Festival event. With McShan’s guidance, they identified and quantified more than 70 chemical components that influence wine taste, aroma, and quality by analyzing the chemical composition, structure, and dynamics of molecules.

Taking on the role of wine investigators (a real-world application of NMR), the group investigated examples of wine fraud, learning to identify harmful additives like methanol, antifreeze, and lead acetate – additives that played roles in both historical and modern wine scandals.

“By connecting the science to something familiar like wine, we were able to spark curiosity and excitement across age groups,” says McShan. “This a framework for how complex analytical techniques can be made inclusive, interactive, and inspiring whether in the classroom or at a science festival.”

Science for all

The study underscores the potential of NMR and other powerful technologies as outreach opportunities – from engaging the public to better teaching undergraduate students.

“After the event, adults said they learned how chemical composition affects wine characteristics and how NMR is used in research and industry,” McShan says. “Younger participants learned key concepts about wine composition and found benefits from the sensory elements, like watching the spectrometer in action.”

They aim to use these takeaways to continue developing outreach tools. “My end goal is to develop NMR into a practical teaching tool by grounding the technique in real-world examples,” adds McShan. “Using this approach is a clear avenue to introducing the general public to the world-class instruments used by researchers at Georgia Tech and exposing undergraduate students to the powerful analytical techniques they are likely to encounter throughout their careers.”

Funding: National Science Foundation

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By Chris Gaffney, Managing Director, Georgia Tech Supply Chain and Logistics Institute | Supply Chain Advisor | Former Executive at Frito-Lay, AJC International, and Coca-Cola

People often ask me a simple question: “You always recommend a good book to read; what have you read lately?”

I usually give them my version of a money-back guarantee. I haven’t had to pay up yet!

The Thinking Machine, Stephen Witt’s book on Jensen Huang and NVIDIA, is one of those recommendations.

It’s a fast, engaging read that packs a lot of insight into a book you can finish in just a couple of days. It’s also one of the most interesting books I’ve read this past year out of a stack of twenty or thirty. Most importantly for my world, it’s a book from which supply chain students, young professionals, and senior leaders can all take something different.

What many supply chain readers may not realize is that NVIDIA’s story is, at its core, a case study in supply chain design, constraint management, and long-horizon system building played out on a global stage.

This book matters to me because it pulls back the curtain on the largest technology shift impacting supply chains this century. It shows it not just as a technology story, but as a supply chain, leadership, and ethics story hiding in plain sight.

More Than a Tech Book

On the surface, this is a story about GPUs, artificial intelligence, and one of the most important technology companies in the world. But underneath, it’s really a story about context: how ideas evolve, how industries form, and how long-term decisions compound over decades.

You don’t need to be an engineer to enjoy it. By the time you’re done, you’ll have a much better grasp of:

• why chips matter,
• why AI depends on physical infrastructure,
• and why supply chains quietly shape what’s possible.

That combination makes the book especially relevant for anyone building a career in supply chain, operations, or industrial leadership.

The Immigrant Story — Still Worth Protecting

One of the most powerful threads running through the book is Jensen Huang’s immigrant story.

His family worked hard to come to the United States. He grew up in modest circumstances, and through persistence, opportunity, and relentless effort, he helped build a company with global impact.

For many of our ancestors, this story feels familiar. For many who come to the U.S. today, it still represents hope. The book serves as a quiet reminder that this pathway from modest beginnings to meaningful contribution is not accidental; it is something that needs to be protected.

The United States is far from perfect, but it remains a remarkable place to innovate and to start businesses. Supply chains are both a driver of that innovation and a beneficiary of the new ideas that emerge.

A Startup Story With Real Twists and Turns

The founding of NVIDIA is not a clean, linear success story.

The original big idea wasn’t necessarily the one that ultimately “won,” and the initial target market wasn’t always the right one. The company faced near-death moments, pivots, resets, and more than a few reasons to walk away.

For students and young professionals considering startups, whether founding one or joining one, this book offers a realistic picture of what that path looks like. It reinforces a few hard truths:

• the probability of failure is high,
• the work ethic required is enormous,
• and the rewards, if they come, often come much later.

I often describe this as a “one scoop now, two scoops later” dynamic. Early effort is rarely rewarded proportionally; patience matters more than hype.

Innovation Is a Team Sport

While Jensen Huang is clearly the centerpiece of the book, one of its strengths is that it avoids treating innovation as a solo act.

Many other players, sometimes knowingly and sometimes unwittingly, contributed research, ideas, and decisions that ultimately shaped where we sit today. The book does a good job showing how progress builds through layers of contribution, often across institutions and generations.

This matters, especially for students and early-career professionals. Breakthroughs rarely come from a single moment or a single person; they come from systems that allow ideas to accumulate and translate into real-world application.

From Basic Engineering to Neural Networks

Several chapters walk through the literal evolution of the technology, and this is where the book is both accessible and impressive.

Even if you can only “just barely hang on” technically, the narrative is clear: today’s AI capabilities are the result of layered progress. Hardware advances built on earlier hardware, software abstractions built on earlier software, and research findings translated into application over time.

Many of the contributors moved fluidly between academia and industry, reinforcing a core lesson: foundational science and engineering still matter. For those of us who remember an analog world, it’s fascinating to see how decades of incremental progress led to the current state and potential of AI.

A Supply Chain Story Hiding in Plain Sight

From a supply chain perspective, The Thinking Machine reads like a case study hiding in plain sight.

NVIDIA is an American innovation success story that is, at the same time, deeply dependent on global supply chains. Its relationship with TSMC in Taiwan, the scarcity of advanced manufacturing capacity, the national security implications of certain chips, and the need to serve global markets all create a complex and fragile operating reality.

One of the quieter but most powerful lessons in the book is how much supply chain design matters. Product success here isn’t just about better ideas; it’s about how effectively those ideas are translated into scalable, resilient, global systems.

AI may feel digital, but its limits are profoundly physical.

Leadership Results — and a Real Paradox

The book also forces an uncomfortable but important leadership conversation.

Jensen Huang is demanding, intense, and uncompromising. While the results are undeniable, I don’t advocate for many aspects of his leadership style. I believe similar outcomes could be achieved without subjecting employees to public humiliation.

Results matter, but how we get them matters too.

Reading this book reminded me that some of the most valuable leadership lessons I’ve learned came from watching both how to lead and how not to lead. I’ve had bosses who modeled the kind of leader I wanted to become, and a few who taught me just as much by showing me what I wanted to avoid. Both experiences have been valuable.

That tension is worth sitting with, especially for those mentoring the next generation of leaders.

Computer Vision, GPUs, and Adaptability

Computer vision plays a supporting role in the story: not the headline act, but an important early driver. Graphics and vision workloads helped shape GPU architectures long before today’s generative AI boom.

Over time, those architectures generalized to support a wide range of parallel computation, including neural networks. It’s a reminder that technologies often succeed not because of a single application, but because they are flexible enough to evolve.

Ethics, Uncertainty, and Responsibility

Finally, the book leaves us with unresolved questions, and that may be its most honest contribution.

AI is resource-intensive, it will reshape work and livelihoods, and it raises real ethical concerns. Opinions vary widely on whether this moment resembles past industrial revolutions or represents something fundamentally different.

I teach and advocate for the application of AI, but I personally struggle with these ethical dilemmas. Rather than avoid them, I try to address them head-on by highlighting the risks and encouraging students to stay informed so they can be voices for responsible, positive use.

In today’s global and regulatory environment, it’s unrealistic to expect a pause in research or application. Education, not avoidance, may be the most practical form of governance we have.

We can’t guarantee how this plays out over the next decade, but we can prepare.

Why I Keep Recommending This Book

If you’re a supply chain student looking for context, a young professional navigating career choices, or a senior leader trying to understand how AI, supply chains, leadership, and ethics intersect, this is a book worth your time.

It’s engaging, timely, and surprisingly human.

And when someone asks me, “What are you reading?”

This is the book I’ll keep recommending.

The Thinking Machine succeeds because it reminds us that behind AI are people, supply chains, and long-term decisions, all operating under real constraints. That’s a lesson worth revisiting as we set the pace for the months ahead.

A Closing Question

This book highlights traditional supply chain constraints that NVIDIA faced in its growth journey, such as single source supply, perceived lead times, capacity at key suppliers, demand volatility, and talent gaps. Where have you seen or faced these, and how have you and your company navigated them?

An AI-powered tool is changing how researchers study disasters and how students learn from them. 

In the International Disaster Reconnaissance (IDR) course, students now use Filio, a platform built by School of Computing Instruction Senior Lecturer Max Mahdi Roozbahani, to capture immersive 360° media, photos, and video that transform real disaster sites in India and Nepal into living digital classrooms. 

Offered by the School of Civil and Environmental Engineering and taught by IDR director and Regents’ Professor David Frost, the course pairs traditional fieldwork with Roozbahani’s expertise in immersive technology and data-driven learning, transforming on-the-ground observations into reusable, interactive educational resources. 

How Computing Can Capture Data 

Disasters are not only physical events; they are also information events, Roozbahani says. Effective response and long-term resilience depend on the ability to observe, record, and communicate critical data under pressure. Georgia Tech’s IDR course pairs structured on-campus preparation with international field experiences, enabling students to study the cascading effects of major disasters, including how local building practices, governance, and culture shape damage and recovery. 

“When students step into a disaster zone, they learn quickly that resilience is a systems problem: physical, social, and informational. Our job in computing is to help them capture and reason about that system responsibly,” Roozbahani said. 

Learning from the 2025 Himalayas Expedition 

During spring break last year, the cohort traveled along the Teesta River corridor in Sikkim, India. The region is shaped by steep terrain, fast-moving water, and critical infrastructure in narrow valleys. 

The visit followed the October 2023 glacial lake outburst flood from South Lhonak Lake, which destroyed the Teesta III hydropower dam and impacted downstream towns, including Dikchu and Rangpo. Field stops across India included Lachung, Chungthang, Dikchu, Rangpo, Gangtok, and New Delhi. 

Students explored both upstream and downstream consequences. 

Upstream, the team examined how steep terrain and river confinement amplify flood forces, creating cascading risks for infrastructure. Using Filio’s interactive 360° media, students captured conditions in Lachung and Chungthang, allowing viewers to explore the landscape through a 360° photo and 360° video that reveal how topography and river dynamics intensify disaster impacts. 

They studied community-scale effects downstream, including damaged buildings, disrupted access, and prolonged recovery timelines. 

Rangpo offered a glimpse of recovery in motion, with materials staged for rebuilding bridges and roads essential to commerce and emergency response.

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By Chris Gaffney, Managing Director, Georgia Tech Supply Chain and Logistics Institute | Supply Chain Advisor | Former Executive at Frito-Lay, AJC International, and Coca-Cola

Introduction

The supply chain labor market has been through one of the most dramatic swings in modern history. During the COVID-19 era disruption, talent shortages were acute, and the pendulum swung decisively toward employees. Companies paid top dollar, offered unprecedented flexibility, and competed fiercely for planners, warehouse leaders, S&OP talent, logistics managers, strategic sourcing leaders, and procurement specialists.

But the pendulum swung back in the opposite direction, from whence it came: in favor of the employers.

The past 18–24 months have seen hiring across supply chain cooling. Many large companies are now signaling they intend to grow revenue without necessarily increasing headcount. At the same time, AI and automation have gotten to the point where employers can get more productivity from existing teams. The result is not necessarily indicative of a recessionary job market but a “Great Hiring Pause”: low hiring, low firing, and a clear tilt of bargaining power back toward employers.

The key question now is whether this moment represents a temporary pause or the new normal. Additionally, what does this mean for both hiring managers and early to mid-career supply chain professionals who want to stay competitive in the workplace?

We’ll explore what this means for all stakeholders as we wrap up the year, looking at how the supply chain job market evolved in 2025 and what we expect to see in 2026.

The Pendulum has Swung from Employee Power to Employer Advantage

If you had as little as 5 years of supply chain experience in late 2020–2022, you may have found yourself with competing job offers. Compensation packages offered were lucrative and filled with relocation fees or even 100% remote job offers.

Without a doubt, this shaped the next 2–3 years of the supply chain labor force. Office space sat empty. Employees moved out of the city into the suburbs. Work-life balance improved for everyone. Employers fretted over rents and mortgages on office space and whether their highly compensated employees were actually working. Threats of a pending recession loomed but never materialized. (fingers crossed, knock on wood). Employers ran a bit lean but then found themselves needing more people to keep up with demand.

In early 2025, we wrote about this swing and the influence AI and automation had on supply chain hiring. Companies seemed to be focusing more on how they could accelerate the performance of existing teams while navigating new cost influences and demand swings. Anxiety about the economy amid never-before-seen tariff whims made it increasingly difficult for employers to plan reliable growth strategies for 2026.

And now here we are. The prevailing mindset as we close out a volatile 2025, where AI and tariffs took center stage, is for growth without as much hiring. So what does that mean for 2026 for employers and employees, or aspiring employees?

Growth Without Hiring: Why Companies are Staying Lean Across Supply Chain and Logistics

Executives are treating hiring as a last resort and not a first resort. JP Morgan Chase’s CFO reportedly said the firm has a “strong bias” against reflexively hiring new people. Walmart, Inc. has signaled plans to grow revenue without increasing employee numbers, instead relying more on automation/AI and efficiency improvements.

As mentioned above, market indicators have become increasingly unreliable. Recent Black Friday consumer spending data indicate that people are financing their purchases on credit and using buy-now, pay-later plans. This means less cash injected into the economy in the short term, along with increased interest payments for 95% of the purchases made on Black Friday. Retailers rely heavily on consumer spending and demand, which dictate their growth or lack thereof.

Businesses have also decided to engage in what some are calling “The Great Freeze”, which is not to hire but also to not fire—holding steady on headcount until they can get a better feel for what 2026 will offer from a demand and affordability sense. High inflation affects everyone, which is why many employers are riding it out for a while.

The Risks of Going Too Lean: Burnout, Fragility, and a Shrinking Talent Pipeline

For supply chain organizations, running lean means pressure to improve throughput, reduce waste, and automate more tasks. While the rapid emergence of AI and automation has greatly improved efficiencies, you still need people to understand the best use cases for all of these tools. They can certainly be enhancements, but will backfire if they are seen to be wholesale replacements for full-time employees. This backlash is being felt and mentioned a lot more consistently. AI shouldn’t replace humans, but rather, make them superhuman.

Firms may invest in upskilling existing staff rather than hiring large numbers of junior or mid-level staff. This could help manage costs in a turbulent economy. This is a tricky game, though. Keeping headcount flat while demands increase can lead to burnout, skill gaps, or degraded service if not managed carefully. Productivity gains might be possible, but at what cost? Change management, culture shift, lack of future talent pipeline, and succession planning can place your supply chain at great risk. Think about it: What will you do about career progression, worker loyalty, and organizational capability in 5–10 years? Yes, AI and automation are force multipliers, but not force replacers.

The people who succeed are those who take a measured approach to talent decisions. It is a refrain that has been emphasized for years. Overly lean operations become fragile, just as banking talent balloons your costs. The goal is to strike a balance between the two.

Will the Pendulum Swing Again?

The short answer: not anytime soon. Today’s flat hiring environment is not just a reaction to inflation or a temporary post-COVID correction or regression to the mean. It is influenced by other structural forces like AI maturity, demographic shifts (including the aging of the workforce), productivity pressure, and a corporate mindset increasingly comfortable with “growth without headcount.”

So what now? Employees should pay attention to these moves and make themselves more valuable by staying proactive. Do not wait for a chance to improve your position. Seek it out.

Find collaborative opportunities with your peers outside of your specific silo. Cross-functional literacy takes center stage to increase one’s value. There has been career acceleration among mid-level supply chain professionals who can work across the organization and become proficient in a multitude of functions. Increase your functional knowledge base and increase your organizational value at the same time.

This is not the time to be complacent or average. Employers still need people with elite soft skills such as leadership, personnel management, communication, and initiative. Visible contributions are essential and will separate those who thrive from those who are content to endure.

There is also hope on the horizon. An elite supply chain institution recently reported that more than 85% of their spring graduates received high-level roles. Another hopeful metric is the rise in offers coming to every supply chain graduate. These numbers are all trending up, which means that the supply chain is strong and in need of a robust talent pipeline.

Employees must demonstrate they can become experienced—if not fluent—with AI tools that make individuals more productive. Use them to lift your value. Differentiation is the name of the game in a field where the top 10–15 percent of talent still commands a premium.

This was explored further in an article written for Georgia Tech this summer. AI is not the end, it is the beginning:

I firmly believe professionals—especially early in their careers—should spend 3 to 5 years in front-line roles. No AI tool can replicate the kind of intuition you build by seeing how things work, where they break, and how people respond in real time. That foundation lasts an entire career.

There will always be a place where the human edge is necessary. The goal is to find where you fit and how you can use AI to your advantage while honing and refining your soft skills. Do not be afraid to make mistakes, either. It is one of the best ways to learn.

Conclusion: Planning for Stability in an Unstable Market

The supply chain talent pendulum has clearly swung back toward employers, and the forces keeping it there are unlikely to fade any time soon. AI maturity, demographic stagnation, post-COVID overcorrections, and a corporate appetite for “growth without hiring” all point to a labor market that may remain employer-favored through 2027 or 2028. But the story does not end there. The pendulum can shift again, and it will if several conditions align: steady consumer demand, renewed business investment, lower interest rates, stable inflation, and a labor market that stays tight enough to force companies to compete for talent rather than squeeze more productivity out of smaller teams.

For employees, waiting for that moment is a recipe for disaster and is not a strategy for success. This is the time to skill up, stand out, and become visibly indispensable. Become more proficient with AI tools, expand your cross-functional range, and build the soft skills that technology cannot replace. Your competition now becomes yourself. There is no better time to be a “self-starter” than now.

For employers, running lean perpetually will not provide a bulletproof bottom line. There is risk to succession planning and employee morale through burnout and stagnation. Continue strategically building internal pipelines. The job market has plenty of talent at a premium right now, so find people who can help you maintain operations and grow into more senior roles as the economy rebounds. Workforce resilience cannot be built overnight, and organizations that fail to adequately invest now will struggle later.

“Steady-Eddie” remains the preferred path. Do not overhire or overfire. Aim for a sweet spot that maintains growth, protects margins, and creates a small cushion of resilience for the labor pool. The companies that invest smartly and the employees who stay adaptable, proactive, and highly visible have the chance to define the next era of supply chain leadership, no matter where the pendulum lands.

Call to Action: What This Means for You—and What to Do Next

If these dynamics feel familiar—or unsettling—you are not alone. Moments like this are precisely when intentional investment in skills, talent pipelines, and professional networks matters most.

For students and early-career professionals

This is the time to differentiate, not wait. Employers are hiring selectively, and they are looking for candidates who combine foundational supply chain experience with strong communication, cross-functional literacy, and practical fluency with analytics and AI-enabled tools. Georgia Tech’s Supply Chain and Logistics Institute (SCL) offers professional education courses designed to build exactly these capabilities—grounded in real-world application, not theory alone.

For working professionals

If you are navigating growth-without-hiring realities, reskilling and upskilling are no longer optional. SCL programs help professionals sharpen decision-making, leadership, and applied technical skills that increase both individual and organizational resilience—especially in environments where headcount is constrained but expectations are rising.

For hiring managers and employers

Even in a cautious hiring market, the competition for top-tier supply chain talent has not disappeared—it has become more targeted. Engaging early with Georgia Tech SCL allows you to connect with high-caliber students, support a durable talent pipeline, and partner on developing skills that align with where supply chains are headed, not where they have been.

Readers are also encouraged to explore SCM-focused podcasts and practitioner conversations—including leadership, career-path, and “day-in-the-life” perspectives—that help translate these labor market shifts into practical guidance. These voices complement formal education by offering lived experience and real-world context during periods of uncertainty.

For those wondering how to navigate what comes next, staying connected with Georgia Tech SCL can be valuable. In a January 2026 webinar, the team will preview an emerging trend expected to materially shape supply chain roles, workforce expectations, and talent strategies over the next 3–5 years—particularly at the intersection of AI enablement, front-line experience, and leadership readiness.

This moment favors those who engage early, build capability deliberately, and stay connected to credible institutions shaping the future of supply chain practice.

This content was developed in collaboration with SCM Talent Group, a supply chain recruiting and executive search firm.

Resources

• Associated Press — “US hiring stalls with employers reluctant to expand...” (reports just ~22,000 jobs in a month). AP News
• CBS News — Supporting story on same 22,000-job report / labor-market cooldown. CBS News
• PBS NewsHour — Analysis of U.S. hiring stall and its implications. PBS
• Business Insider — Coverage of weak August 2025 jobs report and growing caution in labor markets. Business Insider
• The Wall Street Journal — “Jobs Report Shows Hiring Slowed in August 2025” (subscription-gated). The Wall Street Journal
• Bloomberg — Reporting that job openings and hiring have decoupled despite rising corporate capital expenditures; signals firms are investing without matching headcount growth. Bloomberg
• Walmart / Newsweek — Recent article on Walmart celebrating automation and signaling flat headcount even as business grows. Newsweek

From zero to working prototype in just four months, students in the College of Computing’s new entrepreneurial Junior Design Capstone tackle real-world problems with guidance from startup mentors.

The Ray C. Anderson Center for Sustainable Business (Center), in partnership with Georgia Tech Scheller College of Business Executive Education and the Georgia Manufacturing Extension Partnership at Georgia Tech, is launching an Energy Management and Reporting course designed specifically for small and medium-sized enterprises (SMEs). The course has been developed in response to a growing challenge: Large corporations increasingly need their suppliers to track and report energy and emissions data, yet many SMEs lack the resources and expertise to do so.

Read more on the Scheller College of Business Newspage

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By Chris Gaffney, Managing Director, Georgia Tech Supply Chain and Logistics Institute | Supply Chain Advisor | Former Executive at Frito-Lay, AJC International, and Coca-Cola

In today's supply chain environment, the pace and scale of change are no longer episodic — they are constant. Network redesigns, automation investments, digital transformation, new product and business models, shifting customer expectations, cost pressure, and talent dynamics all converge at once. 

Here is the most direct insight I can offer — and one I have come to believe deeply through experience:

“If you want your organization, automation, or Digital/AI investments to pay off, change management is not optional. It is the highest-leverage point of failure or success.”

Despite decades of innovation, the uncomfortable truth is that most large-scale supply chain transformations still fall short. According to a recent Bain survey, 70% of major transformations fail to meet their objectives — a number that has remained stubbornly consistent over time. The reasons vary, but the most common root cause is not the technology — it’s the people side of the change.

This is why change management must be treated as a leadership discipline at the center of supply chain excellence. And it is why this topic continues to rise in conversations I have with industry partners, consulting clients, and the students entering the field. 

Where I First Learned the Power of Change Leadership 

This isn’t an abstract subject for me — it is something I experienced in my career. When I worked at The Coca-Cola Company, the business went through multiple waves of transformation over a 10–15 year period: acquisitions and integrations, major information-system deployments, shifts in the beverage portfolio, and cultural changes as carbonated soft drink growth slowed.

As the company diversified into new beverage categories, the economics shifted and productivity expectations rose. The technical challenges were significant, but what stood out to me was this:

“The difference between transformations that succeeded and those that stalled was how effectively people were brought into the change — how well they understood it, aligned with it, and adapted to it.”

Strong technical designs struggled if people weren’t aligned. But “good enough” solutions thrived when the organization invested in communication, role clarity, and capability-building.

Later in my career, during my time as President of Coca-Cola Supply, we made one of the most durable leadership investments I’ve ever seen: certifying the entire organization in the Coca-Cola change model. Many of those leaders still apply the same principles today — 15 to 20 years later — because the skills became part of how they led, not something they had to remember.

That experience shaped how I see change leadership today.

What Today’s Supply Chain Landscape Is Telling Us

Across industries — and especially across complex supply chains — the same patterns repeat.

WMS and automation vendors now budget change management into implementation plans. They’ve learned that even well-designed systems fail if associates fear job loss or can’t visualize the “after” state of their work.

Consulting firms see adoption challenges as the biggest barrier to client success. A firm we taught recently added change management to their executive education curriculum because their teams saw change gaps in almost every engagement. Months later, that module remains the highest-value part of the course.

Network design firms observe cultural resistance across geographies. Even optimized solutions don’t transfer cleanly from one region to another. Culture, norms, and expectations matter — often more than the math.

Robotics and automation projects fail for people reasons, not engineering reasons. At the recent RoboGeorgia Forum, the keynote emphasized that a surprising percentage of large automation investments fail because of unclear roles, resistance, weak communication, and fear — not limitations in the technology.

AI adoption mirrors these challenges. According to a recent McKinsey Global AI survey, only one-third say they are scaling AI enterprise-wide, and just 39% report measurable EBIT impact. The survey reinforces that even when technology works, the real barrier is organizational readiness — leadership alignment, redesigned processes, clear governance, and a reskilled workforce — not model performance.

There is also strong evidence showing that when change leadership is done well, project outcomes dramatically improve. In a benchmarking study of more than 2,600 initiatives, Prosci found that 88% of projects with excellent change management met or exceeded their objectives, compared with only 13% of those with poor change management. Projects with excellent change management were also 5 times more likely to stay on or ahead of schedule and 1.5 times more likely to stay on or under budget. These findings reinforce a simple truth: effective change leadership is directly correlated with higher performance, better adoption, and faster time to value.

Put simply:

“Technical innovation moves faster than organizational adoption — and the gap costs time, money, and credibility.”

Why We Still Struggle With Change, Even Though We “Know Better”

Here's where a critical-thinking lens helps:

• We have 50 years of research on how change works.
• We have widely used models.
• We have entire consulting practices devoted to change.
• And most leaders have lived through multiple transformations.

So why does the gap persist?

Leaders confuse technical readiness with organizational readiness. A strong design doesn’t guarantee strong adoption.

Self-interest is underestimated. Logic rarely moves people. Personal impact does.

Urgency pressures force shortcuts. Go-live dates push leaders to cut corners on communication, training, and role clarity — the exact things that prevent failure.

Leaders assume operations teams “will adjust.” This is the most common miscalculation. Operational excellence does not automatically translate to change readiness.

These points explain the paradox: even experienced leaders underestimate the work of leading people through change. 

The Two Leading Change Management Models: Kotter and ADKAR

Dozens of frameworks exist, but two stand clearly above the rest in terms of use, validation, and practical effectiveness in modern supply chain and technology environments: Kotter’s 8-Step Process and the Prosci ADKAR model.

Frameworks like Kotter and ADKAR are powerful, but they don't replace judgment. Real change leadership requires applying these tools with situational awareness, not following them mechanically.

Kotter’s 8 Steps focus on organization-wide transformation:

1. Create a sense of urgency: Show why change is necessary and the potential consequences of not changing.
2. Build a guiding coalition: Assemble a team with enough power and influence to lead the change effort and encourage teamwork.
3. Form a strategic vision: Develop a clear vision for the future and strategies to achieve it, making it clear how things will be different.
4. Communicate the change vision: Widely and often communicate the vision to get buy-in and inspire action from others.
5. Empower broad-based action: Remove obstacles and barriers, such as outdated processes or resistant individuals, to enable employees to act on the vision.
6. Generate short-term wins: Plan for and celebrate early successes to build momentum and prove that progress is being made.
7. Consolidate gains and build on the change: Use the credibility from initial wins to tackle larger, more complex changes, and don't declare victory too early.
8. Anchor new approaches in the culture: Reinforce the new behaviors, processes, and practices until they become a permanent part of the organization's culture. 

ADKAR focuses on individual adoption:

• Awareness  – Of the need for change
• Desire – To Participate and support the change
• Knowledge  – On how to change
• Ability  – To implement required skills and behaviors
• Reinforcement – To sustain the change

The synthesis: 
Kotter shows leaders how to orchestrate change. 
ADKAR shows leaders how to scale it through people. 
Supply chain leaders benefit from understanding both.

What Supply Chain Leaders Can Do on Monday

A practical call to action for building your own change leadership muscle:

1. Run a 15-minute clarity check with your team.

Ask:

• What change is coming?
• Why is it happening?
• Who will feel it most?
• What might they fear losing?

2. Identify the two individuals most affected by the change.

Ask:

• What will their new day actually look like?
• What one action can support them?

3. Choose one communication habit and make it consistent.

Options include:

• A Friday “What’s coming next” email
• A weekly dashboard
• A Monday 10-minute huddle

4. Map one current project against Kotter or ADKAR.

• Pick a project already underway.
• Identify the missing step.
• Strengthen it.

5. Model the behaviors you want to see.

• Be the first adopter.
• Be transparent.
• Be steady.

A Personal Reflection (Full Circle)

Looking back at my time at Coca-Cola Supply, the decision to certify the entire organization in change leadership stands out as one of the smartest investments we made. It gave us a shared language and a shared discipline for supporting people through transformation.

Fifteen to twenty years later, I still see those leaders applying those principles instinctively. That’s what happens when change management becomes part of a leadership culture — a natural reflex, not a task.

My hope is that every supply chain professional, whether student or senior leader, will build this capability. Because:

“Technology will keep evolving. People will remain the center of every transformation.”

Final Thought: “Says Easy, Does Hard” — But Always Worth It

Supply chains do not succeed because of perfect plans or flawless systems. They succeed because the people who operate them understand the change, believe in it, and are supported through it.

This is a muscle worth building. And it’s one that lasts.

If You Need Support — We’re Here to Help

If your organization is navigating a transformation and wants support building these capabilities, please reach out to us at the Georgia Tech Supply Chain and Logistics Institute (SCL). We are actively working with companies across Georgia and beyond, sharing what we’ve learned and offering short, practical workshops on change leadership for supply chain teams. We’re always happy to help organizations strengthen this essential muscle.

By Chris Gaffney, Managing Director, Georgia Tech Supply Chain and Logistics Institute | Supply Chain Advisor | Former Executive at Frito-Lay, AJC International, and Coca-Cola

The Moment That Changed How I Listen 

When I chaired the National Product Supply Group at Coca-Cola, one of our most respected board members was Jeff Edwards. Jeff had decades of experience and commanded respect without ever seeking attention. In a four-hour meeting, Jeff might speak two or three times—never more. But when he did, everyone stopped to listen.

What made Jeff so impactful wasn’t the number of words he used—it was the care behind them. He listened intently, gathered information, built context, and added value only when his perspective would move the conversation forward. His real skill was not speaking—it was listening with purpose.

That experience stayed with me, especially because earlier in my own career, I had a very different experience. While working at AJC International, I attended a leadership program at the Center for Creative Leadership. Early in the program, a cohort of about twenty of us sat in a facilitated discussion. What we didn’t know was that we were being filmed.

Later that day, each of us reviewed our videos one-on-one with an instructor. Watching myself was humbling. I saw a young professional trying too hard to prove himself—talking far too much, jumping in before others, and dominating the conversation. It was uncomfortable to watch, but invaluable. It forced me to face how insecurity can manifest as over-talking and how much more powerful restraint and self-awareness can be. I’ve been on a "less is more" journey ever since.

Why Communication Is a Supply Chain Differentiator 

We often talk about supply chain as end-to-end, but that phrase means something deeper than process visibility—it implies constant collaboration. Supply chain professionals must connect with suppliers, customers, and internal stakeholders across every function. 

That means communication is the connective tissue of our profession.

• Upstream and downstream, we are translators—interpreting complex data, system logic, and network realities for people who make decisions.
• Inside organizations, we act as bridges between technical teams and commercial leaders.
• Across tiers, we negotiate, influence, and build trust with partners who don’t see what we see every day.

Even as automation expands, supply chains remain messy, human, and physical. Systems can handle the routine, but edge cases, disruptions, and exceptions still rely on judgment—and judgment relies on communication. The ability to see, listen, and convey context in real time is what keeps operations resilient when variability strikes.

In our earlier SCL articles, we wrote that skills that survive AI are the ones that emphasize human discernment—and that critical thinking is about interpreting and questioning rather than accepting data at face value. Communication is where these two intersect. It is how human understanding flows across the supply chain network.

When Communication Breaks Down

I once worked with a technically gifted colleague—let’s call him Forrest—who had deep analytical capability but struggled to speak up in group settings. His insights were sharp, but his inability to communicate them left him isolated. Eventually, he left the organization. It was a tough reminder that technical strength without communication is unrealized potential.

In a global supply chain, it’s not enough to know the answer. You have to make others understand why it’s the answer—and what to do with it. Communication is how insight becomes action. 

The Many Dimensions of Communication

We tend to equate communication with speaking, but it’s much broader. Great communicators master four dimensions:

1. Speaking – Conveying information clearly, concisely, and confidently.
2. Writing – Capturing ideas and decisions in a way that travels across teams and time zones.
3. Listening – Absorbing context before contributing, and letting others be heard.
4. Observing – Seeing what others miss and using that insight to guide action.

The fourth one—observing—is often overlooked.

Recently, while reading with my granddaughter, she picked out a children’s book titled Bud Finds Her Gift. It’s about discovering one's special ability, and Bud's gift turned out to be observation—simply noticing things others missed. Watching her read that story reminded me how powerful observation really is.

I thought of my former colleague, Tim Harville, with whom I worked at Coregistics. Tim often walked the warehouse with new supervisors, teaching them to "see the operation"—to notice what looks good, what's out of place, and where waste or opportunity hides in plain sight. His goal wasn't to test them—it was to train their eyes. Observation, in that sense, is a key communication skill. You can't describe, explain, or improve what you haven't first seen clearly. 

Can Communication Be Taught? Absolutely.

I’ve seen it done.

At Frito-Lay, we invested in communication training for new managers—everything from eliminating filler words to using purposeful body language and structuring messages with intent. At Coca-Cola, Toastmasters chapters gave leaders a safe space to practice public speaking, storytelling, and feedback.

And beyond formal training, there's practice in the everyday moments—taking notes in meetings, volunteering to summarize a discussion, representing a project team, or offering to speak at a class or event. Every repetition builds comfort and clarity.

My own Center for Creative Leadership experience was the beginning of that practice for me. Decades later, I still catch myself needing to slow down, listen, and wait for the right moment. The lesson never stops.

Painting the Picture: When It Works and When It’s Missing

When communication works, credibility follows. Jeff Edwards didn’t have to compete for airtime; his credibility made his words count. When it's missing, even talented people like Forrest can struggle to influence or grow.

Both extremes teach the same lesson: communication isn't about more or less—it's about meaning. It's knowing when to speak, what to say, and how to connect it to the needs of others. 

Practical Ways to Build Communication Strength

• Listen to learn. Take notes, paraphrase what you've heard, and confirm understanding
• Translate technical into practical. Explain what data means for the business, not just what it shows.
• Observe before you act. Practice "seeing" your operation or process with fresh eyes.
• Simplify your writing. Clarity beats cleverness every time.
• Seek feedback. Ask trusted peers to tell you how your communication lands.
• Prepare with intent. Know your audience, outcome, and key message before you speak. 

Reflection Questions

• Where in my current role does communication make or break outcomes?
• When was the last time I adjusted how I communicate to fit my audience?
• Do I listen more than I speak—and what might I learn if I did?
• How can I model communication that builds understanding rather than winning airtime? 

Closing Thought

Technical skills and analytics may earn you a seat at the table, but communication determines whether your ideas move the organization forward.

In a world of AI, automation, and constant change, the ability to listen, observe, and translate context into action remains our most human—and most valuable—differentiator.