CREATE-X is set to host its next Deep Startups panel event on Thursday, Jan. 30, at 7 p.m. in the Marcus Nanotechnology Building Rooms 1116– 1118. The event will feature S.K. Sharma — former chief analytics and AI officer at Universal Music Group — and an expert in AI, data science, and strategic analytics. During Deep Startups, Sharma will dive into startup development within the context of the music business industry. Seating is limited. Students can register for Deep Startups on Engage. Faculty, staff, and the general public can register for Deep Startups on Eventbrite. 

Deep Startups is a series that brings together knowledgeable entrepreneurs and Startup Launch alumni from various business sectors to discuss their experiences forming companies that address significant, contemporary challenges. Attendees spend an informative evening discovering the intersection of technology and entrepreneurship.

From 2016 until recently, S.K. Sharma led a global team of Ph.D. data scientists, engineers, and strategists at Universal Music Group (UMG) to develop innovative and scalable solutions that drive real-time market insights and audience engagement. His leadership has been instrumental in creating differentiated intellectual property and market-leading capabilities in AI, machine learning, and prescriptive analytics, earning him multiple patents in marketing analytics.

Sharma's academic background includes a Ph.D. in chemical physics and physical chemistry from Caltech. His research has been published in numerous peer-reviewed journals, and he has held concurrent roles in academia and industry, including senior research scientist at Caltech's Beckman Institute. His corporate career includes significant positions such as vice president at Lehman Brothers, executive director at UBS, and vice president and partner at Mitchell Madison Group, where he advised global private equity funds and venture capital managers.

In addition to his role at UMG, Sharma is an entrepreneur in residence at UC San Diego's Office of Innovation and Commercialization, where he supports pioneering advancements in science and engineering. He is also an investor at Provisio Medical, a company revolutionizing endovascular procedures with its Sonic Lumen Tomography technology.

Sharma's contributions to the field of AI and analytics have been widely recognized. He was awarded Billboard magazine's 40 Under 40 and has been a commencement speaker at UC San Diego's Jacobs School of Engineering. His work in developing AI-driven marketing technologies has set new standards in the industry, ensuring compliance with global privacy regulations while driving significant improvements in marketing efficiency.

Attendees of Deep Startups will hear practical knowledge and actionable advice on entrepreneurship from Sharma. Each CREATE-X event is an opportunity to network, build ideas, and prepare for the Startup Launch program, which provides $5,000 in optional seed funding, $150,000 in in-kind services, mentorship, entrepreneurial workshops, networking events, and resources to help build and scale startups. Students, faculty, researchers, and alumni interested in developing their own startups are encouraged to apply. The deadline to apply for Startup Launch is March 17, 2025. Spots are limited. Apply now for a higher chance of acceptance and early feedback. If you have any questions about getting started, email us at create-x@groups.gatech.edu.

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Founded in 2014, CREATE-X has grown from a visionary concept into a transformative program that has empowered more than 34,000 students to launch more than 560 startups, achieving a total portfolio valuation of over $2 billion. The report, “CREATE-X: A Decade of Success,” reviews the first 10 years of impact and mission. 

CREATE-X was established to instill entrepreneurial confidence in Georgia Tech students and provide them with the knowledge, skills, and experiences needed to create their own future. From its humble beginnings with eight teams, the program has expanded to include three distinct branches: Learn, Make, and Launch. These branches cater to the multifaceted needs of entrepreneurial students, offering courses, mentorship, seed funding, and opportunities to develop and launch startups.

Through our value pillars of experiential education, entrepreneurial confidence, and real-world impact, we strive to enable our students to solve the problems they are passionate about solving. And as we look to the future, CREATE-X aims to become the nation’s top startup campus, launching 300 startups each year. 

Our commitment to nurturing student innovation and expanding entrepreneurial education remains steadfast. We invite all Georgia Tech students, faculty, alumni, and the public to join us in this exciting journey. Together, we create the future.

Download our report.

Interested in creating your own startup?

Georgia Tech students, faculty, researchers, and alumni interested in developing their own startups are encouraged to apply to CREATE-X’s Startup Launch. The program provides $5,000 in optional seed funding, $150,000 in in-kind services, mentorship, entrepreneurial workshops, networking events, and resources to help build and scale startups. The program culminates in Demo Day, where teams present their startups to potential investors. The deadline to apply for Startup Launch is March 19, 2025. Spots are limited. Apply now for a higher chance of acceptance and early feedback. 

For students interested in taking a CREATE-X course, consider exploring Startup Lab, Idea to Prototype, and CREATE-X Capstone Design. These courses can be taken in any order to fit your schedule, and they offer opportunities for funding and other resources. The deadline for applications and registrations for these courses is Jan. 6 for Spring 2025 and May 12 for Summer 2025. 

And as always, we invite you to attend our CREATE-X events. CREATE-X hosts workshops and events throughout the year, focusing on brainstorming and receiving feedback on startup ideas, networking and building a team, understanding the legal landscapes of startups, hearing founder insights, and witnessing the latest innovations at Georgia Tech. We hope to see you there.

Interested in supporting CREATE-X?

Faculty members interested in getting involved with CREATE-X can participate as teachers or mentors in various programs such as Startup Lab, CREATE-X Capstone, Idea to Prototype, and Startup Launch. Faculty can also apply for the next cohort of the Jim Pope Fellowship when it opens in the spring. For additional information or inquiries, contact the director of CREATE-X, Rahul Saxena, at rahulsaxena@gatech.edu.

For those interested in donating to or partnering with CREATE-X, your generosity and collaboration is greatly appreciated. Donations to CREATE-X can be made through Georgia Tech’s Give Campus portal. For questions and requests to collaborate, please email create-x@groups.gatech.edu.

CREATE-X appreciates the unwavering support from our community, donors, and partners. Your contributions have been instrumental in shaping the entrepreneurial landscape at Georgia Tech. 

To our students, we encourage you to continue being bold, creative, and fearless in your pursuits. CREATE-X is here to support you every step of the way, providing the resources, mentorship, and opportunities you need to turn your ideas into reality. 

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CREATE-X is pleased to announce the next cohort of faculty members selected for the Jim Pope Fellowship for the upcoming academic year. The program provides faculty fellows with funds and education to serve as entrepreneurial instructors, mentors, and advisors to students participating in CREATE-X, Georgia Tech's entrepreneurial learning incubator.

Each fellow receives $15,000 in discretionary funds, which can be used to seek a partial reprieve from teaching for one semester. Fellows also receive mentorship, education on evidence-based entrepreneurship through courses, and opportunities to work with students launching startups.

The new Jim Pope Fellows are:

• Adam McCallum is a translational research advocate for the Wallace H. Coulter Department of Biomedical Engineering at Georgia Tech and Emory University. His work focuses on how metals function in our bodies, utilizing synthetic ligands as chemical tools to explore the biochemistry of metals in biological systems. He collaborates with faculty members, students, and researchers in BME to promote the translation and commercialization of biomedical technologies developed at Georgia Tech and Emory while also encouraging entrepreneurship. Adam earned his Ph.D. in chemistry, with a focus on organic chemistry, from Georgia Tech. He then pursued a postdoctoral fellowship at Emory in Dennis Liotta's lab, where he conducted drug design and discovery research to develop novel therapeutics for various clinical indications.
   
• Yue Chen is an assistant professor in the Walter H. Coulter Department of Biomedical Engineering at Georgia Tech and Emory University. He also is a member of the Discovery and Developmental Therapeutics Research Program at Winship Cancer Institute. His work addresses building the scientific and technical foundations for various robotic systems and applying them in the medical field. His lab is especially interested in designing, building, modeling, and controlling robots. Among these robots are a commercial robot arm and many custom-made robots, like tube robots, tendon-driven robots, catheters, and soft robots. He received a Ph.D. in mechanical engineering from Vanderbilt University, an M.S. in mechanical engineering from Hong Kong Polytechnic University, and a B.S. in vehicle engineering from Hunan University. This year, he won the National Science Foundation CAREER Award and is developing a continuum robotic system that can efficiently perform procedures like radio frequency ablation while a patient is inside a magnetic resonance imaging scanner.
   
• Mioy Huynh is an academic professional in the School of Chemistry and Biochemistry who earned his Ph.D. in physical and computational chemistry as an NSF Graduate Research Fellow at the University of Illinois at Urbana-Champaign, where he studied proton-coupled electron transfer reactions. He has taught at Yale University, UCLA, and the Claremont Colleges. Huynh began his professional career in chemistry education as a lecturer and summer instructor at UIUC. After postdoctoral research at Boston University and the University of Wisconsin, he held lecturer positions in general and physical chemistry at Yale, UCLA, and the Claremont Colleges. 
   
• Cici McNamara is an assistant professor in the School of Economics. McNamara studied economics and English for her undergraduate studies, and then graduated from the University of Wisconsin-Madison with a Ph.D.  in economics. McNamara’s research interests are in empirical industrial organization. She studies how policies influence the demand and supply of health care and what are the impacts of resulting changes on the market and patient outcomes. She is also a health economist, and her recent work has examined the effects of financial incentives and competition on healthcare market outcomes. Her research on health care consolidation has been integrated into the Vertically Integrated Project, and she was named an AcademyHealth Rising Star in Health Economics in 2023. Among her awards and fellowships, McNamara has also presented her work at numerous conferences and seminars, including the Allied Social Science Associations Annual Meeting, the American Health Economics Conference, and the International Industrial Organization Conference.
   
• Morvarid Rahmani is an associate professor of operations management in the Scheller College of Business. She received her Ph.D. from the UCLA Anderson School of Management. She also received three master degrees, in industrial engineering, electrical engineering, and economics. Her research focuses on innovation and social sustainability, providing managers with insights to enhance work processes, drive successful innovation, and address social issues. Rahmani recently received the Best Paper Award from the journal Manufacturing & Service Operations Management (M&SOM) for her research on maximizing the social impact of nonprofit organizations on distressed individuals. She has also received the Brady Family Award for Faculty Teaching Excellence at the Scheller College of Business, the CTL/BP Faculty Teaching Excellence Award at Georgia Tech, and CIOS Student Recognition of Excellence in Teaching Award, among other awards. Rahmani is the founding chair of the Technology Innovation and Entrepreneurship (TIE) Special Interest Group (SIG) of the Manufacturing and Service Operations Management (MSOM). She has also served as the Chair of the Technology, Innovation Management and Entrepreneurship (TIMES) Section of INFORMS and as a vice president of the Product Innovation and Technology Management (PITM) College of Production and Operations Management Society (POMS). 
   
• Jud Ready: Ready is a principal research engineer and the deputy director of Innovation Initiatives for the Georgia Tech Institute for Materials. He is also the associate director of External Engagements for the Georgia Tech Institute for Matter and Systems and has been an adjunct professor in the School of Materials Science and Engineering at Georgia Tech for over 20 years. Ready has over 2,200 citations to his three dozen refereed publications and has been invited to over two dozen international conferences. He has 15 patents awarded in the United States, with many others pending. He has also served as an expert witness in criminal and civil cases, provided testimony to the Georgia State House Science and Technology Committee, and served on boards and committees. He has served as PI or co-PI for grants totaling over $20 million from various organizations, including the Army, Navy, Air Force, DARPA, NASA, NSF, NIST, industry, charitable foundations, private citizens, and the state governments of Georgia and Florida. His current research, with an emphasis on aerospace applications, focuses on energy capture, storage, and delivery enabled by nanomaterial design. His research has been included in missions to the International Space Station, low Earth orbit, and heliocentric orbit.
   
• Fan Zhang is an assistant professor in nuclear and radiological engineering and the George W. Woodruff School of Mechanical Engineering. She received her Ph.D. in nuclear engineering and an M.S. in statistics from the University of Tennessee. Her research focuses on the cybersecurity of nuclear facilities, online monitoring and fault detection using data analytics methods, instrumentation and control, and nuclear systems modeling and simulation. She has developed multiple test beds using both simulators and physical components to investigate various aspects of cybersecurity and process health management. Her research also includes AI/ML, operation optimization, digital twins, predictive maintenance, autonomous controls, robotics, and XR. Zhang is a Georgia Tech College of Engineering Cybersecurity Fellow and has received several prestigious awards. She is the recipient of the 2021 Ted Quinn Early Career Award from the American Nuclear Society for her contributions to instrumentation and control and cybersecurity. In 2022, she was awarded the inaugural Distinguished Early Career Award from the U.S. DOE Office of Nuclear Energy. Additionally, Zhang was recognized as one of UT's 2023 Volunteer 40 Under 40 and is a Grainger Foundation Frontiers of Engineering Alumni.

The Jim Pope Fellowship spans three consecutive semesters. During the fall semester, faculty fellows learn principles of evidence-based entrepreneurship by attending a workshop and shadow teaching one of the CREATE-X courses, Startup Lab, which teaches undergraduates how to examine startup ideas through customer discovery, testing hypotheses, and constructing minimum viable products. 

In the spring semester, fellows scope an entrepreneurial project to implement within their home unit, such as creating entrepreneurial assignments within an established course, hosting workshops, or developing a new course that integrates entrepreneurship. 

Once the summer semester starts, the cohort works with student startups through CREATE-X Startup Launch, serving as mentors or coaches. After completing the program, fellows spend the next two years leading CREATE-X programs.

Since its creation, the Jim Pope Fellowship has supported 25 fellows, represented 11 Georgia Tech departments, secured $1 million in funding and facilities for makerspaces, and introduced 2,500 students to entrepreneurship.

Faculty members interested in getting involved with CREATE-X can participate as teachers or mentors in various programs such as Startup Lab, CREATE-X Capstone, Idea-to-Prototype, and Startup Launch. Faculty can also apply for the next cohort of the Jim Pope Fellowship when it opens in the spring. For additional information or inquiries, contact the director of CREATE-X, Rahul Saxena, at rahulsaxena@gatech.edu.

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On Nov. 12, CREATE-X hosted a panel discussion featuring Y Combinator (YC) partner Brad Flora and Georgia Tech and Startup Launch alumni. In addition to sharing experiences, panelists offered practical advice and feedback for aspiring entrepreneurs, and attendees enjoyed the opportunity to network. 

Y Combinator, which has produced companies like Twitch, Reddit, AirBnB, and Coinbase, has funded over 143 Georgia Tech alumni, surpassing institutions like the University of Michigan, Duke, and Princeton. YC recruits startups four times a year and provides a $500,000 investment. 

Spotlight on Founders

Flora, the event's keynote speaker, shared his journey from a YC founder to a partner, emphasizing the accelerator's commitment to supporting college-age founders. He also spoke about finding ideas, meeting co-founders, knowing when to persist and when to pivot, and more.

“A lot of people think you have to have a great startup idea before you start working on a startup,” Flora said. “The theme you find again and again for the best YC founders is that they were doing something that was interesting to them.”

Flora encouraged students to explore their interests and identify problems they are passionate about solving. He also spoke about "tar pit ideas,” or ideas that seem interesting and novel but don’t translate to a wider audience and wouldn’t be widely used. He advised them to focus on ideas with clear, demonstrable demand.

“The best way to avoid tar pit ideas is to get feedback from your users and find out if they’re actually using them,” Flora said. 

Georgia Tech alumni and Greptile founders SooHoon Choi and Vaishant Kameswaran talked about the origins of their company. Choi and Daksh Gupta, their other co-founder, participated in CREATE-X Capstone and then in CREATE-X Startup Launch to develop Tabnam, which initially was an AI shopping assistant that scraped the internet to tell users what people think about their product. 

The founders discussed starting Tabnam in a course and moving across the country to work on it in their apartment to getting rejected by YC, pivoting the startup at a hackathon, and developing Greptile. This AI product enables large software teams to review core changes before merging, find issues in their code, understand the source of bugs, and perform other related tasks. That iteration proved successful, gaining millions in funding and hundreds of customers.

Gupta spoke about a framework that kept the co-founders open to pivots. “Startups aren’t small companies. They’re a hypothesis that asks if a company should exist in this space. That means your job is to prove or disprove that hypothesis,” he said. 

For more insights, watch the video of the event.

Opportunities for Entrepreneurs

Students, faculty, researchers, and alumni interested in developing their own startups are encouraged to apply to CREATE-X's Startup Launch. The program provides $5,000 in optional seed funding, $150,000 in in-kind services, mentorship, entrepreneurial workshops, networking events, and resources to help build and scale startups. The program culminates in Demo Day, where teams present their startups to potential investors. The deadline to apply for Startup Launch is March 19, 2025. Spots are limited. Apply now for a higher chance of acceptance and early feedback.

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Josh Luber, co-founder of StockX, zerocool, Fanatics Collectibles, and ghostwrite, recently surprised Georgia Tech students with a guest appearance at CREATE-X’s Deep Startups workshop. The workshop, part of the Institute’s CREATE-X entrepreneurship program, features accomplished entrepreneurs who share real-world insights on launching and scaling successful ventures. The workshop sessions offer students a rare chance to learn directly from industry leaders.

Luber, best known for transforming his passion for sneakers into the billion-dollar marketplace StockX, has since become a serial entrepreneur. His ventures include  collectibles, trading cards, and beyond, showcasing his ability to identify and capitalize on emerging markets.

During the recent workshop, Luber shared his candid experiences, including how he pivoted after a layoff, transitioned between corporate roles and entrepreneurship, raised capital during a market downturn, and created opportunities by "making his own luck." The 46-year-old entrepreneur provided valuable lessons on resilience, adaptability, and innovation in an ever-changing entrepreneurial landscape.

Watch the workshop video to hear insights from Luber.

Start Your Own Venture With CREATE-X Startup Launch

Georgia Tech students, faculty, alumni, and researchers interested in starting or developing their own startups are encouraged to apply for CREATE-X’s Startup Launch program. The program offers $5,000 in optional seed funding, $150,000 in in-kind services such as legal and accounting support, mentorship from seasoned entrepreneurs, and more. The next application deadline is March 19, 2025. Early applicants receive feedback and have a higher chance of acceptance. Apply now. 

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Y Combinator, known for launching over 5,000 startups including Airbnb, Coinbase, DoorDash, Dropbox, and Zapier, is coming to Georgia Tech’s campus on Tuesday, Nov. 12, at 5 p.m. in the John Lewis Student Center’s Walter G. Ehmer Theater for a panel event hosted by CREATE-X. The panel will feature Y Combinator Group Partner Brad Flora and the founders of Greptile, all Georgia Tech alumni, who will discuss their experiences with the startup accelerator. 

Since tickets are limited, students are encouraged to RSVP for Y Combinator @ Georgia Tech. As a part of the event, students can apply for Office Hours With Flora, which will be held earlier in the day, by answering optional questions in the RSVP form. Y Combinator will notify selected students. The sessions enable students to discuss side projects or startups, startup idea development, finding co-founders, and monetizing products. Confirmed RSVPs are required to attend the event and office hours. 

Y Combinator offers an intensive, three-month program designed to help startups succeed. It provides startups with seed funding, mentorship, and access to a network of investors, industry experts, and alumni.

In 2022, Daksh Gupta and SooHoon Choi participated in CREATE-X Startup Launch and developed Tabnam, which became Greptile after several iterations. Initially, the startup was promoted as an AI shopping assistant that scrapes the internet to tell users what people think about their product. 

In 2023, after they graduated from Georgia Tech, Choi, Gupta, and Vaishant Kameswaran launched the latest version of the startup. Now the AI platform focuses on entire codebases and allows users to query via an API. Through the platform, users chat with their codebases, generate descriptions for tickets, automate PR reviews, and build custom internal tools and automations on top of the API. Over 800 software teams, including Wombo, Metamask, Warp, Exa AI, Bland, and Leya, use Greptile. In June, it had a $4 million seed round. Greptile was part of Y Combinator’s Winter 2024 cohort. 

For those inspired by Greptile’s success and interested in launching their own startup, CREATE-X is currently accepting applications for Summer 2025 Startup Launch. The priority deadline is Sunday, Nov. 17. Early applicants have a higher chance of acceptance, the opportunity for more feedback, and more opportunities to apply if one idea isn’t accepted.

Startup Launch provides mentorship, $5,000 in optional funding, and $150,000 in services to help Georgia Tech students, alumni, faculty, and researchers launch businesses over 12 weeks in the summer. Teams can be interdisciplinary, made up of co-founders even outside of Georgia Tech, and solopreneurs. CREATE-X, as a whole, has had more than 34,000 participants, launched 560 startups, and has generated a total startup portfolio valuation exceeding $2 billion.

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The National Science Foundation (NSF) awarded a syndicate of eight Southeast universities — with Georgia Tech as the lead — a $15 million grant to support the development of a regional innovation ecosystem that addresses underrepresentation and increases entrepreneurship and technology-oriented workforce development. 

The NSF Innovation Corps (I-Corps) Southeast Hub is a five-year project based on the I-Corps model, which assists academics in moving their research from the lab to the market. 

Led by Georgia Tech’s Office of Commercialization and Enterprise Innovation Institute, the NSF I-Corps Southeast Hub encompasses four states — Georgia, Florida, South Carolina, and Alabama. 

Its member schools include:

• Clemson University 
• Morehouse College 
• University of Alabama 
• University of Central Florida 
• University of Florida 
• University of Miami 
• University of South Florida 

In January 2025, when the NSF I-Corps Southeast Hub officially launches, the consortium of schools will expand to include the University of Puerto Rico. Additionally, through Morehouse College’s activation, Spelman College and the Morehouse School of Medicine will also participate in supporting the project. 

With a combined economic output of more than $3.2 trillion, the NSF I-Corps Southeast Hub region represents more than 11% of the entire U.S. economy. As a region, those states and Puerto Rico have a larger economic output than France, Italy, or Canada. 

“This is a great opportunity for us to engage in regional collaboration to drive innovation across the Southeast to strengthen our regional economy and that of Puerto Rico,” said the Enterprise Innovation Institute’s Nakia Melecio, director of the NSF I-Corps Southeast Hub. As director, Melecio will oversee strategic management, data collection, and overall operations​. 

Additionally, Melecio serves as a national faculty instructor for the NSF I-Corps program. 

“This also allows us to collectively tackle some of the common challenges all four of our states face, especially when it comes to being intentionally inclusive in reaching out to communities that historically haven’t always been invited to participate,” he said. 

That means bringing solutions to market that not only solve problems but are intentional about including researchers from Black and Hispanic-serving institutions, Melecio said. 

Keith McGreggor, director of Georgia Tech’s VentureLab, is the faculty lead charged with designing the curriculum and instruction for the NSF I-Corps Southeast Hub’s partners. 

McGreggor has extensive I-Corps experience. In 2012, Georgia Tech was among the first institutions in the country selected to teach the I-Corps curriculum, which aims to further research commercialization. McGreggor served as the lead instructor for I-Corps-related efforts and led training efforts across the Southeast, as well as for teams in Puerto Rico, Mexico, and the Republic of Ireland. 

Raghupathy “Siva” Sivakumar, Georgia Tech’s vice president of Commercialization and chief commercialization officer, is the project’s principal investigator. 

The NSF I-Corps Southeast Hub is one of three announced by the NSF. The others are in the Northwest and New England regions, led by the University of California, Berkeley, and the Massachusetts Institute of Technology, respectively. The three I-Corps Hubs are part of the NSF’s planned expansion of its National Innovation Network, which now includes 128 colleges and universities across 48 states. 

As designed, the NSF I-Corps Southeast Hub will leverage its partner institutions’ strengths to break down barriers to researchers’ pace of lab-to-market commercialization. 

"Our Hub member institutions have successfully commercialized transformative technologies across critical sectors, including advanced manufacturing, renewable energy, cybersecurity, and biomedical fields,” said Sivakumar. “We aim to achieve two key objectives: first, to establish and expand a scalable model that effectively translates research into viable commercial ventures; and second, to address pressing societal needs.

"This includes not only delivering innovative solutions but also cultivating a diverse pipeline of researchers and innovators, thereby enhancing interest in STEM fields — science, technology, engineering, and mathematics.”

U.S. Rep. Nikema Williams, D-Atlanta, is a proponent of the Hub’s STEM component. 

“As a biology major-turned-congresswoman, I know firsthand that STEM education and research open doors far beyond the lab or classroom.,” Williams said. “This National Science Foundation grant means Georgia Tech will be leading the way in equipping researchers and grad students to turn their discoveries into real-world impact — as innovators, entrepreneurs, and business leaders. 

“I’m especially excited about the partnership with Morehouse College and other minority-serving institutions through this Hub, expanding pathways to innovation and entrepreneurship for historically marginalized communities and creating one more tool to close the racial wealth gap.” 

That STEM aspect, coupled with supporting the growth of a regional ecosystem, will speed commercialization, increase higher education-industry collaborations, and boost the network of diverse entrepreneurs and startup founders, said David Bridges, vice president of the Enterprise Innovation Institute. 

“This multi-university, regional approach is a successful model because it has been proven that bringing a diversity of stakeholders together leads to unique solutions to very difficult problems,” he said. “And while the Southeast faces different challenges that vary from state to state and Puerto Rico has its own needs, they call for a more comprehensive approach to solving them. Adopting a region-oriented focus allows us to understand what these needs are, customize tailored solutions, and keep not just our hub but our nation economically competitive.” 

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In today's increasingly volatile world, the frequency of disruptions—whether due to natural disasters, geopolitical events, or supply chain interruptions—has grown. Recent challenges such as hurricanes, port strikes, wildfires, and global disruptions like the Suez Canal blockage, Panama Canal delays, and Red Sea freight issues have proven that the risk of major interruptions to business and personal life is no longer hypothetical. With the probability of a disruption higher than ever, the key question becomes: What prudent, no-regrets steps can individuals, families, and businesses take to assess and mitigate risk?

Assessing Risk: The First Step

A critical starting point for risk management is assessing the risks specific to you or your business. For individuals and small businesses, this process doesn’t have to be exhaustive. Rapid risk assessments can identify the most significant vulnerabilities with minimal effort, like assessing how a hurricane or supply chain disruption might impact access to essentials such as power or food. Larger businesses or municipalities might benefit from more systematic assessments, which can be conducted as part of an annual review.

Appetite for Risk vs. Potential Impact

Once risks are identified, it's important to balance your appetite for risk with the potential impact. An individual might be able to weather a short-term power outage, but a logistics provider or hospital must maintain continuous operations. For businesses, supply chain vulnerabilities—especially single-source suppliers—present a significant risk. By understanding where dependencies lie and preparing contingency plans, businesses can significantly reduce potential disruptions.

Low or No-Regrets Actions

The next logical step is to focus on low or no-regrets actions. These are relatively simple actions that provide immediate benefits with little downside. For individuals and families, this can be as straightforward as ensuring access to working flashlights, batteries, and emergency staples like water, rice, and beans to last at least a week.  Developing communication plans with family or neighbors is another critical preparedness step that costs very little but can be lifesaving.

For businesses, conducting an annual risk review is a no-regrets action that can identify critical risks and supply chain weaknesses. For single source suppliers, it may not be easy or practical to find a second supplier.  If not, go deep on that supplier and understand their upstream risks and ensure they are focused on risk mitigation. Small businesses can often a risk review in just a few hours, while larger organizations may need a more comprehensive review. Understanding infrastructure risks—such as power, water, and data reliability—is essential for businesses of all sizes. With each major disruption, such as wildfires or hurricanes, we see large companies caught off guard, often due to inadequate preparation for these well-known risks.

Tools and Resources for Deeper Risk Management

1. Failure Modes and Effects Analysis (FMEA)

FMEA is a widely used tool that helps businesses identify where and how processes might fail. It evaluates the severity, likelihood, and detectability of different failure points, allowing businesses to prioritize actions. In supply chains, FMEA is invaluable for identifying single-source suppliers or fragile logistical routes that could break down under pressure.

2. Business Impact Analysis (BIA)

BIA assesses the potential effects of a disruption on business processes. By identifying critical functions that must continue during an emergency, BIA helps businesses prioritize resources and plan for worst-case scenarios. This is especially useful for small businesses with limited resources, as it pinpoints where to focus recovery efforts during a crisis.

3. Risk Heat Maps

A risk heat map offers a visual way to assess risk by plotting the likelihood and potential impact of various disruptions. By color-coding risks, businesses can quickly see which areas require immediate attention. These maps are especially useful when making quick decisions in the face of a crisis, such as prioritizing responses to supply chain issues or extreme weather events.

4. Scenario Planning

For businesses with complex supply chains or operations, scenario planning helps explore different risk scenarios and develop flexible response strategies. This approach allows businesses to stay agile, with contingency plans ready for natural disasters, industrial actions, or global supply chain disruptions.

Structured Actions: Resources and Support

For those looking to dive deeper into risk management, there are several resources and programs available:

Executive Education Programs: For supply chain professionals, attending executive education programs such as those offered by Georgia Tech’s Supply Chain & Logistics Institute can provide in-depth knowledge and strategies for managing risk. These programs often cover real-world case studies and actionable risk management strategies.

Federal and State Resources: Agencies like the CDC provide accessible resources for disaster preparedness, such as the Zombie Survival Guide, a lighthearted yet effective framework for emergency planning. FEMA also offers guides for Business Continuity Planning (BCP), helping organizations design robust continuity strategies.

State Economic Development Agencies: Many state agencies, chambers of commerce, or small business associations provide business continuity support tailored to specific regions. For example, states prone to hurricanes or wildfires often provide detailed guides on how to prepare for natural disasters and mitigate infrastructure risks.

Building a Resilient Future

The key takeaway for both individuals and businesses is that resilience starts with proactive action. For individuals, preparedness may be as simple as having an emergency kit and communication plan in place. For businesses, risk management should be part of a structured, ongoing process. Annual reviews, risk assessments, and low-regrets actions can protect against significant disruptions, ensuring continuity even in the face of unpredictable events. By incorporating readily available tools and resources, we can all build a more resilient future, whether in supply chain operations, daily life, or community preparedness.

 

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CREATE-X Capstone Design offers students a unique opportunity to blend their technical skills with entrepreneurial ambitions. In this interdisciplinary program, teams of students identify real-world problems and develop innovative solutions through customer discovery and hands-on experience. Below we spotlight Team Sustain, a group of students who participated in the Spring 2024 Capstone Expo. Their project focused on bringing convenience to home-cooked meals, showcasing the practical application of their engineering and entrepreneurial skills. Read on to learn about their journey, their challenges, and how you can get involved in CREATE-X Capstone Design.

Team Sustain

Sustain offers a way to crowdsource meals and provide home cooks with a cash incentive. The system includes software for ordering, reviewing, and collecting data and hardware for meal exchange.

Nirmal Karthik, electrical and computer engineering

Soughtout Olasupo-Ojo, computer science

Nathan Kashani, mechanical engineering

Meghan Janicki, electrical and computer engineering

Joseph Nehme-Haily, mechanical engineering

John Mark Page, electrical engineering

Why did you all choose this project?

“One of the main things CREATE-X Capstone encourages us to do is customer discovery. Through our discussions, we realized that many people enjoy home-cooked meals but find them inconvenient to prepare. While most things in life are just a click away, home-cooked meals still require a personal touch. CREATE-X challenged us to find a problem and create a solution, so we focused on making home-cooked meals more convenient,” Page said.

Why CREATE-X Capstone?

“After graduation, I wanted to try my hand at entrepreneurship later. I thought CREATE-X was a good way for me to try and learn entrepreneurship skills: how to run a business, what it looks like, the timeline, and so on. Either way, if it went well or badly, I could say with my heart that I have an idea of how to do entrepreneurship,” Olasupo-Ojo said.

“You can go into a big city like Atlanta and actually feel like you can do something to help people. It is a great benefit, as opposed to being in the technical weeds of an engineering project. Mixing them together has been a great experience,” Janicki said.

“CREATE-X empowers students to think independently and explore projects they’re passionate about. We get to drive our projects and businesses, learning skills firsthand rather than just in theory,” Kashani said.

What was your biggest struggle?

“As engineers, we’re classically, especially in school, already given the problem. So, the challenge was figuring out what the problem was, and if our solution really solves the root cause of the problem. We figured out how to find the problem,” Page said.

“Figuring out the idea was our biggest struggle. We delved into markets to find opportunities and ways to help people,” Kashani said.

What has been your favorite part of this experience?

“The team. Make sure you surround yourself with good people, and I think each of us has done that. That’s what I’m proudest about — our team,” Page said.

What advice would you give to someone considering entrepreneurship?

“Develop the skill sets to see problems and be able to think about them. At the beginning of the semester, we were thinking about solar design and building solar design for farms, and now we are in a completely different space. But we’re still applying the same skills and building something up from it that matters. The most important skill is adaptability,” Janicki said.

“Be ready to make mistakes. You won’t get it right the first, second, or even third time. Customer discovery is a continuous process — don’t let setbacks discourage you,” Olasupo-Ojo said.

“Don’t be afraid to get started. If you’re feeling nervous or unsure, there’s only one way to find out, so I’d say go full force into it,” Kashani said.

CREATE-X Capstone Design is open to senior undergraduate students in mechanical engineering, electrical and computer engineering, industrial and systems engineering, and computer science. Course registration is available for the fall and spring semesters, and the current sections are ME4723-X/X01, CS4723-X/X01, ECE4853 X/LX, BME4723-X/X01, and ISYE4106. 

CREATE-X also offers other programs like Startup Lab and Idea to Prototype, providing students with a foundational entrepreneurial education. For those interested in launching their own ventures, CREATE-X’s 12-week summer accelerator, Startup Launch, offers mentorship, $5,000 in seed funding, and $150,000 of in-kind services. The priority deadline for the accelerator is Nov. 17. Apply for Startup Launch to maximize your chances of acceptance and receive early feedback.

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