By Chris Gaffney, Managing Director, Georgia Tech Supply Chain and Logistics Institute | Supply Chain Advisor | Former Executive at Frito-Lay, AJC International, and Coca-Cola

A Personal Wake-Up Call

I’ve always considered myself a reasonably strong critical thinker—someone who asks good questions, challenges assumptions, and doesn’t adopt a viewpoint just because it’s popular. But a recent experience humbled me. I took an open-source critical thinking test and didn’t do nearly as well as I expected.

This led me down a deeper path of inquiry. I was already concerned about how two decades of social media have shaped the way we consume and respond to information—short, sensational content delivered by algorithm. And now, with the rapid rise of generative AI, I worry we may be trading our thinking for speed and scale.

I use AI tools daily, and I advocate for their use—especially in supply chain applications. But I’ve also come to believe this: if we’re not careful, we risk outsourcing the very thinking that makes us human and effective decision-makers.

Why Critical Thinking Matters More Than Ever—Especially in Supply Chain

Critical thinking isn’t just a defense mechanism—it’s a differentiator. In a world where AI can generate answers instantly, the professionals who ask the right questions will stand out.

Supply chain professionals operate in environments where second and third-order consequences matter. We are called on to make decisions under uncertainty, weigh risks, balance competing priorities, and understand interdependencies.

Judgment—tempered by experience, structured analysis, and humility—is the edge. Tools can help you scale, but they cannot replace the human responsibility to challenge, reflect, and adjust.

What Is Critical Thinking?

Critical thinking is the ability to think clearly and rationally about what to do or believe. It involves:

• Questioning assumptions
• Evaluating evidence
• Recognizing biases (ours and others’)
• Drawing reasoned conclusions
• Reflecting on one’s own thought process

Said simply, it’s self-awareness of your thinking style—how you form your views, test them, and revise them when new evidence emerges.

It requires effort. It requires slowing down. It requires, at times, being wrong.

Facione, in his Delphi Report, defines it as "purposeful, self-regulatory judgment."

Kahneman reminds us that our brains are wired for shortcuts—“System 1” thinking is fast and efficient but often error-prone. True critical thinking requires “System 2” effort: slow, reflective, and disciplined.

Are We Losing It?

There’s growing evidence we are.

Social media echo chambers reduce exposure to opposing views. Short-form content conditions us to expect fast answers. And according to the MIT Media Lab (Kosmyna et al., 2024), students using ChatGPT retained less, showed reduced cognitive effort, and had lower originality.

“When ChatGPT was used, cognitive effort declined.”

And yet—this is not a moment for despair. It’s a call to discipline. Because critical thinking, practiced intentionally, can become a personal and professional superpower.

Applying Critical Thinking in Supply Chain Decisions

Supply chain professionals face complexity daily—inventory tradeoffs, supplier uncertainty, resource constraints, policy risk. Many of these decisions can’t be answered by tools alone—they require judgment. Critical thinking lives in that judgment.

Whether you're building a forecast, evaluating a supplier, responding to a disruption, or modeling risk exposure, structured thinking provides a path. The steps are familiar:

• Define the problem clearly
• Clarify what information is available—and what’s missing
• Analyze root causes or future implications
• Generate multiple options
• Establish decision criteria
• Choose a path—and test it before launch
• Monitor and adjust as feedback arrives

This process resembles A3 thinking or supply chain analytics. But what makes it powerful is doing it intentionally—even under pressure.

The best professionals I’ve worked with practice it on small decisions as well as large ones. They don’t confuse speed with clarity.

Practicing Critical Thinking When Using Generative AI

AI tools are powerful—but without deliberate use, they can dull our thinking. Here's how to make AI work with your brain—not instead of it:

• Document your assumptions before prompting
• Journal your intent: What are you trying to decide or explore?
• Ask AI to provide counterarguments or alternative views as well as sources for you to research and draw your own conclusions
• Look for what’s missing or oversimplified
• Summarize AI output in your own words
• Track and reflect on how AI influenced your decisions

Treat AI like a research assistant—not a strategist. Use it to extend your reach, not replace your reasoning.

Final Thought and Your Next Steps

Critical thinking is no longer optional. Not in business. Not in education. Not in leadership.

It is a skill. A discipline. And a mindset that pays dividends over a lifetime.

If you’ve read this far, take this challenge seriously:

1. Write out how you form your opinions—on paper.
2. Practice structured thinking on small problems weekly.
3. Use AI with intention—never outsource your judgment.
4. Teach someone else how you reached a conclusion.
5. Be humble. Ask yourself: what if I’m wrong?
6. Keep a thinking journal for 30 days.

The goal isn’t to be right all the time. It’s to be reflective, rigorous, open to challenge, and consistent over time. That’s what the world needs more of. That’s the edge AI can’t replicate.

So think before you automate.

And never stop questioning.

Candace Washington never thought she’d one day run her own business or teach the next generation of project management leaders in construction and engineering. But that’s exactly what she’s doing thanks to Georgia Tech. 

In 2012, Washington, a seasoned construction veteran with 25 years of expertise and a master’s degree in building construction from Georgia Tech, noticed a shortage of project managers. She oversaw capital improvements and construction buildouts nationally and was consistently getting asked by clients to oversee the construction buildouts. This would spark the idea to start her business and launch Cancave Management & Engineering. 

Over the next decade, Washington built a successful company and yet she continued to see this recurring shortage of project managers. According to Associated Builders and Contractors, the construction sector still grapples with a significant talent shortage that extends beyond the skilled trades to include construction management positions, with a projected need for nearly half a million additional workers in 2025 alone.

“We have fewer people entering the industry. With the pandemic, we had a great exodus where a lot of people decided to get out of the industry and retire early, and then you have the emerging housing market and infrastructure needs, creating demand for construction in general — the perfect storm,” Washington said.

Determined to find more ways to address the problem, she joined Georgia Tech’s School of Building Construction as a part-time instructor and, in 2024, began pursuing her Ph.D. at Tech, where she learned about the Jim Pope Fellowship.

“Being a Pope Fellow has been transformational to my experience as an entrepreneur,” Washington said. “When I started my company, I wish I had something like this. Through this fellowship, I was able to dig deeper into my idea, validate assumptions, and shape it into a solution that addresses the pain points of labor shortages and compliance bottlenecks in the underutilization or over-utilization of resources.” 

As a fellow, Washington was also awarded $15,000 in discretionary funds to support her teaching and entrepreneurial efforts. With the resources from Jim Pope, Washington has been able to make meaningful impacts for students and her company. 

Over the last year, she has worked on the next evolution of her business by building Extend the Ladder®,  a workforce resource and compliance platform built around an industrywide shared resource model for construction professionals. One application of her platform would allow general contractors to share resources by enabling them to find and coordinate talent from a single database.

In addition to helping her pursue a construction job-matching platform, the fellowship has reinforced her love of teaching and mentoring entrepreneurial-minded students. As a part of the fellowship, Washington taught CREATE-X’s Startup Lab, which teaches the fundamentals of evidence-based entrepreneurship.

One student, Vivianne Akerman, a rising junior in industrial engineering, became Washington’s mentee after her spring Startup Lab class. Bitten by the entrepreneurial bug, Akerman decided to continue her entrepreneurial journey in CREATE-X’s Idea-to-Prototype (I2P) course. She turned an idea into action with guidance from Washington, building a solution for a problem she identified during Startup Lab.

“Candace is an amazing mentor who pushes students to be their best selves,” said Akerman, who is developing a makeup platform designed “to make makeup practical and less overwhelming.” The platform will enable consumers to compare and review products and ultimately find what brands work best for them, given their skin type and desired look.

“I love how positive she is,” adds Akerman. “This is new for me — it’s very exciting but also very overwhelming. She helps me stay focused on my priorities and what’s most important.”

Washington emphasizes that there is no guidebook to becoming an entrepreneur; rather, the path must be discovered through conversations, relationship-building, and learning from the experiences of others.

“This experience deepened my appreciation for the spirit of entrepreneurship — it’s been invaluable for me,” she says. “I would tell anybody who's trying to start a business, you need to go through this process.”

Now, as a mentor herself, Washington credits her fellowship in CREATE-X for giving her the confidence and framework to help others. And she credits her path as a mentor and teacher of entrepreneurship to the home she’s found at Georgia Tech. 

Drawing from her own experiences, both the challenges and the triumphs, she offers a piece of advice that she believes aspiring entrepreneurs should carry with them. 

“Start now — you don’t need all the answers. Focus on the process, stay committed, and be open to real-world feedback.”

Applications are now open for the 2025 Jim Pope Fellowship until Sept. 2. Interested faculty can learn more at https://create-x.gatech.edu/faculty/jim-pope-fellowship.

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By Chris Gaffney, Managing Director, Georgia Tech Supply Chain and Logistics Institute | Supply Chain Advisor | Former Executive at Frito-Lay, AJC International, and Coca-Cola

Every few weeks these days, a new AI breakthrough makes headlines. Models get sharper and more capable. Language tools get more fluent. Claims of agent breakthroughs and embedded autonomy in tools are everywhere.

And each time, the question resurfaces: What’s left for people to do as this wave progresses?

It’s a fair question. But from what I’ve seen throughout my career—from managing logistics in a Frito-Lay regional DC to transportation and distribution operations at AJC International and Coca-Cola, and now through executive education, consulting, and applied research at Georgia Tech—I believe we’re asking the wrong question.

Instead of asking what AI can do, we should be asking: Where is the human edge—and how do we keep it sharp?

1. Collaboration Across Boundaries Still Wins the Day

Whether in manufacturing, logistics, commercial and customer teams, or strategy, success still hinges on people working together—often across silos, systems, or supply chains. At Coca-Cola, some of the most impactful progress we made didn’t come from technology upgrades. It came from aligning teams that didn’t naturally collaborate—finance with planning, supply chain with sales, bottlers with company.

From what I see in my advisory work and interviews with supply chain leaders, that hasn’t changed. AI can improve visibility. It can suggest decisions. But it doesn’t build consensus, resolve conflicts, or create shared understanding. That’s human work—and it often makes the difference between potential and progress.

2. When the Plan Breaks, People Step Up

During my time in global logistics at AJC International, unexpected events were the norm: shipping delays, capacity shortages, regulatory changes. AI may help flag risks, but when the plan breaks, it’s still people who step in, prioritize under pressure, and find creative solutions.

This same theme came up in a recent SCM Talent podcast conversation. When I asked a senior supply chain leader what traits define her most effective team members, she didn’t hesitate:

“A drive for results. Problem solving. The ability to work in teams. And the ability to influence others.”

Those aren’t going out of style. They’re still what carries teams forward when the data model breaks or the shipment gets stuck.

The professionals I see excelling—especially in moments of disruption—aren’t just technical experts. They’re problem solvers who own the outcome and stay focused when others get stuck.

Drive, persistence, and adaptability aren’t things you automate. They’re human qualities that remain essential.

3. Hands-On Context Isn’t a Field Trip—It’s a Foundation

At Frito-Lay, I worked in a regional distribution center and breakbulk operation managing warehouse activities and dispatching drivers. Later, I spent a full year as an operations manager at one of our plants, where I led drivers and worked with plant warehouse teams and schedulers to ensure load readiness and on-time dispatch to local DCs.

Those weren’t just jobs—they were formative experiences. They taught me how decisions affect execution in the real world, and how the rhythm of operations shapes everything else in the supply chain.

That’s why I firmly believe professionals—especially early in their careers—should spend 3 to 5 years in front-line roles. No AI tool can replicate the kind of intuition you build by seeing how things work, where they break, and how people respond in real time. That foundation lasts an entire career.

4. Communication and Leadership Will Always Matter

In every role I’ve had—from the plant floor to corporate teams to Georgia Tech—I’ve seen that clear communication and authentic leadership are force multipliers. They carry more weight now, not less.

AI might help with drafting, summarizing, or visualizing, but it doesn’t earn trust. It doesn’t mentor a new team member or guide a group through a difficult change. That takes listening, emotional intelligence, and personal credibility.

Those leading change in today’s organizations—whether rolling out a new system or rebuilding after disruption—are the ones who can communicate with clarity and lead with steadiness. That’s not something AI can learn.

5. The Edge Is Where Humans Live

There’s a space at the boundary of every operation—the “edge”—where plans meet real-world variability. And that’s where humans remain essential.

Whether it’s spotting an issue before it escalates, reading between the lines of a conversation, or connecting seemingly unrelated problems across functions, that kind of judgment is rooted in experience. It can’t be downloaded or inferred from data alone.

In my work at Georgia Tech, across executive education, consulting, and applied research, I regularly see the difference it makes when decision-makers bring not just technical knowledge, but lived context from the field. That human edge is where resilience is built—and where strategy becomes reality.

6. Humans and AI: Better Together

To be clear: this isn’t about rejecting AI. The smartest teams I work with aren’t afraid of it—they’re learning how to use it. AI tools can improve productivity, identify trends, and help people make better decisions. But they need to be paired with human insight.

AI suggests. People choose. AI speeds up planning. People keep it grounded. The professionals who combine digital fluency with interpersonal skill, operational awareness, and strategic judgment? Those are the ones who will lead in the next era.

So What Should You Do?

If you want to build a career that endures—and evolves—with AI, here are seven things I recommend:

1. Invest in the front line. Not just a tour. Spend 3–5 years in a real operations or customer-facing role. It will shape how you lead for decades.
2. Build bridges. Learn how sales thinks. Understand finance’s constraints. Connect systems, teams, and people.
3. Volunteer when the extra project comes up. These stretch roles are often tied to strategic initiatives and senior leadership. Saying yes can accelerate learning and visibility—especially when others hesitate.
4. Take roles at the intersections—not the cul-de-sacs. Look for positions that connect functions, partners, or ecosystems. Exposure to diverse perspectives sharpens insight and multiplies your value.
5. Sharpen your communication. Speak with intent. Write with clarity. Listen deeply. These skills amplify everything else.
6. Evolve with AI—or fall behind. You don’t need to code, but you do need to understand how AI is changing your domain. Through continuing education, hands-on learning, or professional development, stay curious and current.
7. Never stop learning. At Georgia Tech, I see firsthand how ongoing learning—through executive education, research engagement, or new assignments—helps professionals lead through change. Keep asking: what haven’t I seen yet? Who could I learn from?

Final Thoughts

The future of work isn’t about humans vs. machines. It’s about people who can lead, decide, and connect—with AI as their force multiplier.

We may automate tasks. But judgment, trust, and empathy? Those are human domains. And in times of uncertainty, it’s the people who can navigate complexity, rally teams, and adapt with integrity who make the difference.

So yes, learn the tools. Embrace the change. But never underestimate the power of experience, context, and connection.

That’s your edge. And that’s not going anywhere.

Thomasville, Georgia, is a hub of training and talent for local manufacturers. But Mason Miller could tell there was something missing.

“We didn't have any training for advanced manufacturing in our area,” said Miller, vice president of Academic Affairs at Southern Regional Technical College (SRTC), which offers education and training programs in technical and manufacturing fields. “Companies had to go out and recruit people from Michigan to run their machines. That's when we said, ‘We don’t want that to happen — we need to be doing that right here.’”

That’s where the Georgia Tech Manufacturing Institute (GTMI) stepped in. Working with partner program Georgia Artificial Intelligence in Manufacturing (Georgia AIM), GTMI helped connect SRTC with the resources and expertise needed to develop a robust training program tailored to the needs of local manufacturers.

Miller said at first, he was skeptical. “When GTMI said they wanted to be partners, I thought, ‘OK, this is another situation where we're going to talk for a minute, everybody says things and then goes away — and that’s it,’” said Miller. “That's not how it's been at all.”

Rather, it’s been a true partnership driven by SRTC, with curriculum focused on automation and robotics developed by the Technical College System of Georgia and GTMI. The curriculum is also shaped by local industry input to directly address workforce gaps in the region’s manufacturing sector. 

“As a state institution, we're here to serve you,” said Steven Sheffield, senior assistant director of Research Operations at GTMI and a point person of the partnership. “Tell us the problem, and we will work hard to try to solve it with you.”

Filling the Workforce Gap

Miller was committed to giving SRTC students the advanced manufacturing skills needed to stand out in the workforce. Yet the evolving manufacturing landscape and the needs of local manufacturers revealed gaps in SRTC’s curriculum, particularly in AI, automation, and robotics.

With GTMI and Georgia AIM researchers contributing key expertise to the expanded smart manufacturing curriculum, Miller noted the partnership is “opening our eyes to what we can do with AI. We're going to start integrating that into our programs.”

Beyond AI and robotics, SRTC leadership identified a crucial gap in their program: training in precision machining, a skill that local manufacturers like Check-Mate Industries sorely needed. 

“If we want to attract new business and industry to Georgia, we need to be able to show them we can provide a skilled workforce,” said Miller. 

To address this missing piece, GTMI and Georgia AIM helped procure funding to acquire and refurbish precision-machining equipment from longtime partner Makino. Georgia AIM also supported the renovation and outfitting of two SRTC lab spaces with additional updated equipment. 

Last fall, SRTC launched its new Precision Manufacturing & Engineering and Manufacturing Engineering Technology programs, with instructors trained by GTMI faculty in precision manufacturing. The new program at SRTC is one example of the ways GTMI experts are working with communities across the state to expand access to training and new technology.

“Not a lot of technical colleges have this type of machinery,” said Marvin Bannister, SRTC precision machining and manufacturing program chair. Instructors like Bannister received specialized training at GTMI’s Advanced Manufacturing Pilot Facility to ensure they felt confident teaching students how to operate the machinery. “Not only is it something else to add to my skill set, but the most important thing is that I'll be able to train other students who desire to learn on a machine like this.”

Because of SRTC’s expanded offerings, the technical college has strengthened partnerships and developed new internship programs with local manufacturers. “We all want the same thing,” said Miller, “which is to grow industry partnerships and to create a talent pipeline for our state.”

GTMI and Georgia AIM also support STEM programs with Thomasville area schools and internship programs for K-12 teachers with local manufacturers such as Check-Mate. These efforts deepen the connections between students and manufacturers, opening doors to future careers in the sector.

“We’re here to connect the dots and enable these types of partnerships,” says Steven Ferguson, a principal research scientist with GTMI and co-director of Georgia AIM. “When teams and their networks come together to solve a challenge for just one manufacturer, the impact can reach across an entire region.”

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You’re managing the Texas Panhandle’s power grid. Heavy winds are blowing, and a worn-out utility pole ignites a fire by crashing onto a transmission line. Luckily, the fire department arrives quickly, putting out the fire before it spreads to nearby cities. But the same thing may happen again with gusty conditions predicted for the next 24 hours. Should you shut off miles of power lines to reduce that risk, causing outages for thousands of residents? Should you add batteries to the grid or move some power lines underground to lessen the impact of future fires? That sounds useful, but paying for these upgrades would require raising electricity rates.

Players of the Current Crisis video game are pondering these questions, similar to professional grid managers during the Texas Smokehouse Creek fire in 2024. But the players did not purchase Current Crisis at a run-of-the-mill gaming store. They might have played it at Georgia Tech’s Dataseum, which featured the game in a recent exhibition. Or they might have helped develop it in weekly meetings with Daniel Molzahn, associate professor in the School of Electrical and Computer Engineering and EPIcenter initiative lead. 

“Current Crisis started as a computer simulation I programmed in Summer 2020 for a senior-level course I taught that fall,” says Molzahn. “My students had to dispatch crews to maintain or repair a simplified model of the Georgia power grid. In the middle of the Covid-19 pandemic, each dispatch had a risk of infection and quarantine, which meant losing the crew for the rest of that round. The students had a fixed budget to balance two competing goals: operating a power system with minimal outages and keeping the repair crews healthy.” 

The class project was popular, and its scope began to grow. Molzahn proposed turning his simulation into a video game in a July 2021 grant application to the National Science Foundation. He received the five-year award that fall and launched his “Vertically Integrated Project” on power grid gaming the following spring. It soon attracted about 35 students per semester, from sophomores to those pursuing graduate degrees in various disciplines. Most students stay for three to four semesters.

Tristan Ziegler joined the VIP as a computational media sophomore in Spring 2022 — and still works on it three years later as a professional programmer. “I found the project by searching for ‘game’ on the VIP website,” says Ziegler, who graduated in 2024. “It offered much more freedom than traditional classes but still allowed me to earn credits and grades, unlike a student organization where you volunteer your time.”

The students quickly discovered the benefits of working toward a shared goal in smaller groups, focused on coding, grid modeling, graphic design, or artistic creativity. Some volunteered to lead initiatives, such as organizing the Dataseum exhibition or the 2025 Seth Bonder summer camps, where they will teach high schoolers the basics of game programming. 

Another long-term member of the VIP team is Ryan Piansky, a doctoral student, who studies the resilience of power grids to wildfires. He combines well-known engineering tools — algorithms for finding a mathematically optimal problem solution — with historical wildfire data to evaluate grid management decisions.

“I have examined if policies based on established engineering principles help the people who need the most help, reduce the risk of outages broadly across the whole grid, and optimally allocate limited resources,” explains Piansky, who works in Molzahn's research lab. “To do that, I combine power grid models with realistic wildfire simulations to assess if those policies would likely generate desirable outcomes in a range of plausible scenarios.”

The VIP work on grid modeling has informed Piansky’s research, but the climate models he uses to mimic the spread of wildfires are too complex for a fast-moving video game. That’s why he has helped the students develop simplified versions of these models. Humidity and vegetation, for example, influence both real fires and those popping up in Current Crisis. 

Piansky’s research is part of Molzahn’s long-term goal: developing computer tools that help professional grid managers improve the grid’s resilience to natural disasters — from pandemics and wildfires to hurricanes, heat waves and floods. 

“We plan to record the choices made by Current Crisis players in crowdsourced datasets that will support our research,” says Molzahn. “By using these datasets to train machine-learning algorithms, we can harness the power of AI to develop better disaster response policies.” (The European Space Agency uses a similar gamification strategy to map moon craters.) 

The project’s benefits go well beyond these research contributions. Its educational value includes experience working in multidisciplinary teams of students at different levels and leadership development. Molzahn also hopes the game will help build public acceptance of disruptive actions during real disasters. 

“Recognizing the tradeoffs inherent in grid management is important, whether it’s understanding why power shutoffs reduce fire risks or why service restorations are time-consuming,” says Molzahn. “This may also generate broader public support for electricity rate increases and tax allocations to pay for infrastructure hardening.”

Written by: Silke Schmidt

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The Georgia Center of Innovation, a strategic arm of the Georgia Department of Economic Development (GDEcD), hosted hundreds of attendees at the 2025 Georgia Logistics Summit, where experts offered insights on the intersection of technology and logistics, updates on infrastructure investments, and how the state is preparing the future workforce to support growth. Established in 2009 as the first state-led event of its kind, the Georgia Logistics Summit is one of the Southeast’s key logistics and supply chain events, connecting industry professionals for networking and knowledge-sharing.

The economic impact of Georgia’s transportation and logistics industry was $107 billion in 2023, according to an economic impact study by the University of Georgia’s Selig Center for Economic Growth. These industries supported more than 578,000 Georgia jobs, or one in nine jobs in the state. From 2010 to 2023, transportation and logistics jobs in Georgia grew by 68%, outpacing the national growth rate of 52%. Additionally, in 2023 and 2024 alone, new logistics and distribution sector investments, including cold storage and ecommerce fulfillment centers, totaled $3.8 billion and created over 9,000 new jobs.

“Georgia’s unmatched global connectivity is one of the driving forces behind our economic success. Decades of strategic investment in our logistics and supply chain infrastructure – from our ports and rail lines to our highways and air cargo capabilities – have led to record-breaking economic investments and trade,” said Georgia Department of Economic Development Commissioner Pat Wilson. “The Logistics Summit brings together private sector, government, and education leaders to learn from experts, exchange best practices, and explore opportunities in the rapidly evolving logistics landscape to maximize opportunities. Events like this strengthen collaboration and spark new ideas that keep Georgia businesses competitive on a global scale.”

Georgia Department of Transportation Commissioner Russell R. McMurry highlighted Georgia’s strategic investments and how the Georgia Department of Transportation (GDOT) is leveraging technology to improve freight flow. He cited the leadership of Governor Brian P. Kemp and support from the General Assembly to allocate $1 billion to the newly created Georgia Freight Program over the past two years. Additional investments in transportation infrastructure are advancing the timing for key planned transportation projects that will maintain and improve Georgia’s interstate highway system, roads, and bridges. Georgia’s multimodal transportation network carried nearly half a billion tons of freight in 2019, valued at $673 trillion. Projections show that freight volume is expected to nearly double to 900 million in tonnage and freight value to more than double today’s value by 2050. Working with partners that include the Center of Innovation and the Georgia Institute of Technology, GDOT is focusing on enhancing safety and efficiency, including projects to add 50% more truck parking and installing fiber internet on Georgia interstates.

Georgia Ports Authority Vice President of Operations Susan Gardner provided updates on strategic investments to expand capacity at the ports, and how Georgia Ports Authority (GPA) is leveraging live data to improve safety, track vessel productivity and containers, and eliminate congestion. Gardner emphasized building a technological culture and prioritizing hiring creative employees, as well as harnessing data insights to boost efficiency. GPA is investing in $4.5 billion in improvements over the next decade as part of its port master plan to expand cargo handling capabilities and support future supply chain requirements.

This year’s feature panel, “AI and Beyond: Embracing Digital Transformation in Logistics,” included leadership from The Home Depot, Havertys Furniture, and TOTO USA, as well as research perspectives from the Georgia Institute of Technology. Panelists highlighted the ways digital technologies are reshaping supply chains, including a three- to five-year outlook for the industry, and provided insights attendees can use to shape their strategies to move more efficiently as AI and automation transform the industry.

“Digital technologies are reshaping supply chains in various ways, and Georgia is working to stay ahead of the curve,” said Center of Innovation Executive Director David Nuckolls. “The Center of Innovation and our specialized logistics team work alongside this dynamic industry, helping to position businesses for growth. The annual Georgia Logistics Summit is a powerful opportunity to build connections and equip businesses with crucial knowledge and resources.”

Educating the needed talent was the focus of the event’s final panel, with University System of Georgia Chancellor Sonny Perdue and Technical College System of Georgia Commissioner Greg Dozier providing updates on how the state’s post-secondary institutions are developing a globally competitive workforce. Discussion focused on how these institutions are ensuring the skills they are teaching match the jobs logistics companies are looking for, including creative problem-solving and effective use of new AI and automation tools. The breadth of Georgia’s technical college programs was also discussed, including the High Demand Career Initiatives program and a pilot program called “Dual Achievement” that enrolls students who withdrew from high school in a technical college program, enabling them to earn a high school diploma alongside a technical college certificate, diploma, or degree. Panelists focused on the importance of helping students get where they want to go faster, upskilling the existing workforce, and how connections between industry leaders and educators can help foster greater outcomes.

The Center of Innovation’s Logistics Industry Advisory Board also recognized the winners of the inaugural Future Innovators in Supply Chain competition. The competition invited college students to create videos about supply chain careers, reflecting the Center’s commitment to developing future logistics leaders. Led by professor Parisa Pooyan, student team “The Masters of Logistinomics” from Kennesaw State University won first prize and a $3,000 grant for the university. Eli Hampton, Angeline Harris, Joe Johnson, and Dana Pazhouhesh created the winning video, which can be viewed here.

For additional information on the 2025 Georgia Logistics Summit and to stay up-to-date on next year’s plans, visit galogisticssummit.com.

Participants in the 2025 Georgia Logistics Summit also included leaders from S&P Global Market Intelligence, Boost Phase Ventures, and M.D. Livingstone Consulting.

About the Georgia Center of Innovation
Exclusive to Georgia, the Center of Innovation helps Georgia businesses of all types and sizes find inspired solutions to challenges and opportunities. The Center connects new and expanding businesses with a team of experts, external partners, and independent mentors to tap into the technical expertise and guidance they need. By encouraging collaboration across six key industries: Aerospace, AgTech, Energy Technology, Information Technology, Logistics, and Manufacturing, the Center helps Georgia prepare for growth in strategic industry ecosystems.

About GDEcD
The Georgia Department of Economic Development (GDEcD) is the state’s sales and marketing arm. It is Georgia’s lead agency for attracting new business investment, encouraging the expansion of existing industry and small businesses, and locating new markets for Georgia products. As the state’s official destination marketing organization, it drives traveler visitation and promotes the state as a location for film and digital entertainment projects. GDEcD is responsible for planning and mobilizing state resources for economic development, fostering innovation and the arts to drive opportunity from the mountains to the coast.

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Reagan Cook stood at a career crossroads when her undergraduate degree in mechanical engineering intersected with her recent master’s in data analytics.

She wanted to connect her experience in manufacturing with her burgeoning interest in data science but wasn’t sure which way to turn. Then, she stumbled upon a job opportunity that brought both into one path forward: A fellowship focused on artificial intelligence in manufacturing through the Partnership for Inclusive Innovation, or PIN.

“I happened upon this fellowship and the vertical I landed on was AI in manufacturing, which was a good marriage of the two disciplines,” said Cook, who began the one-year paid position over the summer. The PIN fellowship, part of Georgia Institute of Technology’s Enterprise Innovation Institute, places early career professionals into public and private opportunities.

The fellowship is made possible through support from Georgia Artificial Intelligence in Manufacturing, or Georgia AIM. Georgia AIM supports several PIN fellows each year through the AI in Manufacturing vertical. Participants spend six months working on a research project through the Georgia Tech Manufacturing Institute (GTMI) and then six months with a partner company where they focus on a project that enhances the use of smart technologies.

Cook recently completed her first six-month rotation as a researcher with the Melkote Advanced Manufacturing Research Group at Georgia Tech, working with GTMI Associate Director Shreyes Melkote. She is now in her next role at Carbice, an Atlanta semiconductor manufacturer.

That’s the interesting part of the PIN fellowship: those accepted into the program gain experience in both the public and private sectors. Upon completing the program, fellows enter the workforce with a unique, innovative skillset that contributes to the emerging roles AI is creating in manufacturing.

The PIN program also helps address a gap in the workforce. There is a growing need for professionals who understand AI and smart technologies, and the program’s public/private partnership provides useful training and experience to early career professionals who are eager to solve these challenges.

In Cook’s case, her first job after college was with a small manufacturer doing engineering design and CAD work. Her role expanded a bit to accommodate her data analytics background while working on her master’s degree practicum project. But due to the size of the company, her work returned to strictly engineering after she graduated. In contrast, through the PIN fellowship, Cook is working on developing machine learning models that can be used to search for parts in a database of CAD designs. This would allow manufacturers looking for CAD drawings or 3D models to find similar parts with designs already created, saving time by giving engineers a starting point. This research allows her to leverage both her analytics and engineering knowledge.

"I feel like I am learning a lot,” said Cook. The research position allows her to apply theoretical knowledge from her master’s degree in a research environment. “That’s been very interesting and eye-opening. I’m still early in my career and my only experience is fairly traditional corporate jobs, so working in the realm of the unknown is a different situation. With research, you’re just exploring and have no assurances that what you’re doing is going to work. ”

Moving to Carbice for the second half of her fellowship adds another layer of learning, she added, because it’s one thing to test out a theory in a lab; it’s different when you are working for a company that needs to see results.

“Working in the private sector allows you to identify and reality-check the needs of actual workplaces,” she added. “Because sometimes you have a compelling idea and interesting research, but in a corporate setting, first, is it useful, and second, if it is useful, is it even something the industry wants or is willing to adopt?”

This is a paradox Cook will face not only during the second half of her fellowship, but also going forward in her career. The foundational experiences attained through the PIN fellowship will give Cook an edge as she moves into her next role. Many manufacturers are interested in adopting AI and smart technologies, but the challenge is in identifying problems to solve.

Cook said she is confident the fellowship will give her new insights that can be beneficial to future employers. The program also offers networking opportunities and connections with respected professionals that will be beneficial in years to come, she added.

“It’s really good to have both the public and private perspectives. And because I’ve worked in a couple different manufacturing environments, I’m interested in how different my manufacturing rotation will be and if I can identify patterns, similar issues, or inefficiencies. And all that is useful knowledge to have,” she said. “For me specifically, the content of this work is going to be very helpful in tying my whole resume together.”

For more details on the AI and Manufacturing-focused PIN fellowship supported by Georgia AIM, visit the PIN website.

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In the world of strategic decision-making—whether in Supply Chain Management and Engineering or in policy—we tend to focus our energy on the immediate problem in front of us. That makes sense. Big decisions like acquisitions, divestitures, or product innovations are complex enough without adding more layers. But in my experience—especially during my time at Coca-Cola and across broader industry engagements—what often gets left out of the room are the second-order effects. These are the unintended consequences that don’t show up in the PowerPoint deck, but show up months or years later on your P&L, in your customer feedback, or in your team’s stress levels.

Some of these outcomes are manageable. Others are problematic. Occasionally, they’re game-changing—but not in the way we hoped.

The Core Challenge: Complexity Crowds Out Curiosity

In my time in industry, I’ve seen high-stakes decisions unfold under tight timelines. The rigor is there: financial models, market analysis, legal due diligence. But the same pressure that brings focus often narrows the field of vision. Once the strategic goal is clear, the push becomes “get the recommendation ready” or “get the deal done.” Often, the team disbands before the ripple effects have even begun to appear.

In fact, studies of managerial behavior find that decision-makers often prioritize short-term outcomes over long-term implications, making it easy to overlook those downstream impacts.

We rarely paused to ask:

• What happens to our partners, our systems, or our people two or three steps down the line?
• Are we shifting bottlenecks or creating future misalignments?
• Could this solution lock us into a path that becomes hard to reverse?
• Will we be happy with this decision in 5 years?

Not asking these questions isn’t negligence. It’s often a result of how we structure decision processes: focused, time-bound, and oriented toward closure.

When Good Decisions Still Cause Trouble

Let's make this real. I've seen:

• Procurement strategies that focused on driving down cost but over time forced suppliers to reduce investment in quality and continuous improvement resources—eventually leading to a significant quality issue for a key customer.
• Multiple outsourcing efforts that reduced future capital requirements but also reduced flexibility in scheduling and responsiveness to rapid demand shifts or new product innovation.
• Plant closures that optimized total network cost on paper but not in reality, because the remaining plants were not actually equipped to take on more volume and increased complexity.
• A new warehouse management system implementation that promised efficiency gains but created chaos in distribution—not because the software was flawed, but due to unforeseen complexities during implementation.

In each of these, the first-order decision was sound. But the downstream effects caught teams off guard, requiring backtracking, remediation, and even reputational repair.

Even recently, retailers trying to fix 2021 product shortages by ordering more stock found themselves “overwhelmed with inventory” in 2022 when demand eased—a textbook second-order surprise. Likewise, logistics executives admitted they “didn’t anticipate” that 2020’s e-commerce boom would spark a warehouse labor crunch—a side effect that underscores how easily ripple effects can catch us off guard.

Why This Matters—and Why It's Often Skipped

Let’s be honest. Most leaders are moving fast. The idea of adding more process—or imagining abstract future problems—can feel like a luxury. Typical objections sound like:

• "We don't have time for hypotheticals."
• "That's someone else's job—let's just move."
• "We'll deal with it if it becomes a problem."

But here’s the catch: in a complex system like a global supply chain or a tightly coupled stakeholder network, second-order effects are not edge cases—they're part of the landscape.

In fact, recent research in supply chain management finds that such second-order effects are likely ubiquitous and must be anticipated rather than ignored. Ignoring them doesn’t make them go away. It just delays the pain—and multiplies the cost.

Where This Applies in Supply Chain

These second-order thinking practices are especially useful in supply chain decisions where complexity and interdependencies are high. Think about:

• Network redesigns or footprint consolidation
• Sourcing shifts or dual sourcing strategies
• Technology implementations like a new TMS or WMS
• Inventory policy changes that affect fulfillment, customer service, or working capital
• Sustainability initiatives that touch suppliers, packaging, and compliance

Each of these decisions may seem straightforward at first glance, but often carry ripple effects that only surface months later—making this kind of foresight not just useful, but essential.

A Pragmatic Playbook: Small Steps, Big Impact

To embed this thinking into your organization’s DNA, you don’t need to launch a task force. You need lightweight, repeatable tools that shift how teams think. Here are a few that punch above their weight:

✅ Pre-Mortem Workshop

• Time: 60–90 minutes
• What It Is: Imagine the decision failed spectacularly. Ask: what went wrong?
• Value: Surfaces hidden risks early and creates a safe space for dissent.

"This is an insurance policy, not red tape.”


✅ Ripple Mapping

• Time: 1–2 hours
• What It Is: Visually chart the impact of a decision across systems, partners, and people.
• Value: Turns abstract consequences into visible risks and opportunities.

"Helps teams see around corners—and ask better questions.”


✅ Mini FMEA (Failure Modes and Effects Analysis)

• Time: 60 minutes
• What It Is: Identify how key decision elements could fail and what to do about it.
• Value: Helps prioritize monitoring and mitigation during rollout.

"Adapt it from engineering—it works just as well for strategic moves.”


✅ Early Warning Indicators

• Time: Minimal setup, integrated into standard dashboards
• What It Is: Define and track metrics tied to second-order risks (e.g., employee attrition, service delays).
• Value: Helps you course-correct before small issues become systemic.

"It's not just about making the right decision—but making the decision work.” 

Culture Shift: From Transaction to Trajectory

The real unlock comes when we shift the definition of a successful decision. It’s not just about getting a green light. It’s about ensuring the decision holds up over time—operationally, culturally, and reputationally.

To institutionalize this mindset:

• Add a "second-order checkpoint" to strategic review decks or governance templates
• Ask for a "consequence map" alongside the business case
• Celebrate teams who surface risks early, not just those who execute quickly
• Conduct post-mortems (not just pre-mortems) to harvest lessons

"Strategic foresight is not about predicting everything. It's about avoiding the predictable surprises.”
 

Backed by Big Thinkers

This isn't just operational wisdom—it's grounded in thoughtful literature:

• Peter Senge, in The Fifth Discipline, emphasizes how organizations struggle when they fail to see the system-wide consequences of localized actions.
• Nassim Nicholas Taleb, in Antifragile, argues that systems become more vulnerable when decisions are made without consideration for stress-testing and adaptive feedback loops.
• Cass Sunstein, writing on regulatory and policy decision-making, promotes the idea of "decision hygiene”—a systematic process to reduce bias and surface risk.
• Atul Gawande, in his book Better and in his commencement address at Stanford, shared how the habit of asking "just one more question" often uncovered crucial, overlooked insights—just like the disheveled detective Columbo. That final question, the one nobody else asks, frequently makes the difference between surface-level understanding and meaningful action.

Sometimes the last question is the best one. The more complex our systems become, the more important it is to keep asking until we find what we didn’t know we were missing.

Closing Thought: Be the Person Who Asks One More Question

As supply chains become more interconnected and policy environments more volatile, decision quality will increasingly depend on ripple-awareness. You don’t need perfect foresight. But you do need a culture that pauses—briefly—to ask: what might happen next?

Those few extra minutes may be the difference between a great decision—and a regrettable one.

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The College of Sciences has named Professor Joel Kostka the inaugural faculty director of Georgia Tech for Georgia's Tomorrow. The new center, announced by the College in December 2024, will drive research aimed at improving life across the state of Georgia. 

“Joel is perfectly suited to lead this new initiative, especially since his research for a number of years has focused on Georgia and the vulnerability of both humans and ecosystems to climate change,” says Susan Lozier, dean of the College of Sciences, Betsy Middleton and John Clark Sutherland Chair, and professor in the School of Earth and Atmospheric Sciences. “I look forward to seeing how Science for Georgia’s Tomorrow takes shape and evolves under his thoughtful leadership.”

“I believe that my experience in research administration and in leading multidisciplinary research programs, along with the focus of my research on the vulnerability of Georgia’s communities to climate change, have prepared me well for this role,” says Kostka, who is the Tom and Marie Patton Distinguished Professor and associate chair for Research in the School of Biological Sciences with a joint appointment in the School of Earth and Atmospheric Sciences. “I am excited about the opportunity to lead the center as its inaugural director.” 

Kostka’s appointment will begin on May 1, 2025. 

Championing science in Georgia

Georgia's Tomorrow was created to foster research related to the health and resilience of Georgia’s people, ecosystems, and communities. Specifically, it will serve to boost research collaboration across the Institute, pave the way for public-private partnerships, and expand opportunities for Georgia students and communities to engage with Institute research. 

Among Kostka’s first tasks as faculty director will be the development of the center’s strategic plan and the completion of two dedicated cluster hires from within the College of Sciences’ six schools. 

Meet Joel Kostka

Kostka is known for bridging biogeochemistry and microbiology to elucidate the role of microorganisms in ecosystem function. He has emerged as an international leader in ecosystem biogeoscience, providing a quantitative predictive understanding of how ecosystems function as well as determining the mechanisms by which climate change alters ecosystem resilience. He partners with a variety of stakeholders to conduct research on the restoration and adaptive management of coastal ecosystems in Georgia.

Kostka has also served as the PI of a range of multidisciplinary research projects focused on environmental change as well as scientific advisory boards including Georgia Tech’s Strategic Energy Institute, the NSF-funded Plum Island Estuary Long-term Ecological Research program, and the Johnston Center for Coastal Sustainability on Bald Head Island.

Kostka received a B.S. in Biology from Western Illinois University and a Ph.D. in Marine Science from the University of Delaware. Prior to joining Georgia Tech in 2011, he was a professor at the Department of Oceanography and Associate Director of the Institute of Energy Systems, Economics, and Sustainability at Florida State University.

Initial support for Georgia Tech for Georgia’s Tomorrow is generously provided by the College of Sciences Betsy Middleton and John Clark Sutherland Dean's Chair fund. Cluster hire funding has been awarded by Provost Steven W. McLaughlin. The initiative will also seek funding from state, national and international organizations, private foundations, and government agencies to expand impact. Philanthropic support will also be sought in the form of professorships, programmatic support for the center, and seed funding.

Georgia Tech for Georgia's Tomorrow initially launched under the working name Science for Georgia's Tomorrow (Sci4GT). 

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Four students from Startup Lab have been selected to join the 2025 immersive cohort at South by Southwest (SXSW) in Austin, Texas. Alex Aridgides (mechanical engineering and economics), Shinhai Chen (industrial engineering), Varuni Chopra (industrial engineering), and Christie Peng (computer science) are the first Georgia Tech students to be invited to the program.

The weeklong, all-expenses-paid program offers university-affiliated innovators the chance to refine their innovations, engage in customer discovery, and network with industry leaders and peers at SXSW. The annual festival celebrates technology, film, music, education, and culture. Students participated in a competitive application process, which involved submitting applications, meeting specific evaluation criteria, and being selected by a panel of industry experts, mentors, and SXSW organizers.

Yolanda Payne, the students’ Startup Lab instructor, presented the SXSW opportunity in class.

"My goal is to be their biggest cheerleader,” she explained. “I had great teachers who helped me get to where I am today, and I strive to emulate their support. I’m always willing to guide students toward new opportunities."

She learned about the SXSW immersive cohort from Nakia Melecio, director of the National Science Foundation I-Corps Southeast Hub. The $15 million initiative crosses nine major research universities in the southern U.S. and accelerates the translation of deep tech research into commercial ventures. The hub works closely with entrepreneurial faculty, students, and researchers to equip them with the tools, networks, and support to bring their innovations to market.

Melecio plays a central role in identifying and advancing strategic opportunities for university partners and their entrepreneurial teams. “When the opportunity to participate in SXSW arose, I recognized it as an ideal platform to showcase the talent and innovation coming out of our region.”

Melecio added that Startup Lab is ideal for amplifying NSF I-Corps’ goals because of the course’s proven track record of fostering hands-on learning and commercialization readiness. “Startup Lab helps prepare students not just to think entrepreneurially, but to act on their ideas with confidence and a structured path forward. It was a natural fit for this opportunity.”

Payne says the experience students gained in Startup Lab helped prepare them for the immersive cohort. “The knowledge is being solidified by an experience you’re having in my class and the real world.”

Chopra agrees that Startup Lab teaches essential business development fundamentals and customer discovery principles, skills that are relevant to the SXSW program. She recommends the course to other students and emphasizes the value of combining engineering or technical backgrounds with entrepreneurship skills.

“We take a lot of classes that are directly related to our major, and they're very technical. But when it comes to wanting to start something of your own or even understanding how startups work, it's completely different than the rest of our coursework.”

Startup Lab is a three-credit course that focuses on evidence-based entrepreneurship. This hands-on class covers ideation, teamwork, customer discovery, minimum viable products, the business model canvas, and other topics. Students learn how to launch a startup by integrating in-class lectures with practical, out-of-class activities, including interviewing potential customers and refining their startup ideas based on real-world feedback. 

The program provides access to valuable resources, mentorship from seasoned entrepreneurs, and a supportive community to help students develop their startups. Startup Lab and NSF I-Corps are also exploring other industry showcases for student entrepreneurs like SXSW. 

Chen chose Startup Lab to pursue his entrepreneurial interests. “I knew that Georgia Tech had a really good startup culture, so I researched what they had to offer, and Startup Lab was the first step." He also noted Payne's impact as an instructor. "The best part is how much she cares about the topic. She has a lot of background knowledge and is passionate.”

Startup Lab is unique because it "de-risks the business model,” Payne says. Many entrepreneurs first build their products and then talk to potential customers. However, Startup Lab students perform customer discovery, sharing their ideas with potential end users, listening to their needs and feedback, and then building the product. 

Peng recalls a powerful moment of pitching an idea for an app to streamline MARTA operations. “I had a fun time coming up with this idea. We learned a lot about interviewing, coming up with possible solutions, and refining our idea,” she says. "Being surrounded by so many brilliant individuals at Georgia Tech makes it easy to get idea formation or networking connections you need for your idea to succeed."

Aridgides has ambitious post-program goals, envisioning creating change through entrepreneurship. "I want to start a company to change the world for the better and make a big impact. That's my life goal. I think through a company, I can achieve that."

Payne reminds students that they possess something many adults lack: time to explore different ideas. She also says Startup Lab can help students value and see their ideas in new ways. 

“They don't recognize that the product they're working on could be pursued through entrepreneurship or think of themselves as entrepreneurs. And even if they don't pursue it, it helps them in all aspects of life because business and capitalism are part of what we do every day.”

If you’re a student interested in adding entrepreneurship to your course schedule, registration for the summer and fall semesters opens on April 15. In addition to Startup Lab, students also have the opportunity to build a prototype with support through Idea to Prototype and CREATE-X Capstone Design. 

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